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In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People
 
 
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In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People [Paperback]

Judith M. Bardwick (Author)
3.8 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

April 2, 1998 047125407X 978-0471254072 1
"Judith Bardwick really dishes it out in this challenging book and does it in her own unique style. She...brilliantly illuminate[s] the darkness around innovation and risk and its enemy, entropy. What shines through is a seminal achievement of how organizations can maintain a delicate balance between risk and recklessness."-Warren Bennis, author of Organizing Genius

"...an excellent resource for any CEO faced with transforming a 'no-consequence' culture into one of 'reality-driven action.' Her insights ring true and are tremendously reassuring to those of us facing intense and/or very different competition for the first time."-Erroll B. Davis, Jr. President and CEO, Alliant

"Judy Bardwick here sets out a bold new management paradigm, where employees learn to take risks and accept accountability. A powerful and long overdue message."-David G. Robinson, President, CSC Index

"Insightful, thought-provoking insights into human behavior and leadership...a must-read book."-Ned Barnholt, Executive Vice President, General Manager, Test and Measurement Organization, Hewlett-Packard

"Every living system, including human beings, needs a certain amount of tension to operate at its best. People achieve the highest levels they're capable of, and feel more vividly alive, when they're challenged by risks."-Judith Bardwick

In Praise of Good Business celebrates the great business turnaround of the 1990s. But it does more than that. It shows the management skills needed to continue the management revolution. In her 1991 international bestseller, Danger in the Comfort Zone, Judith Bardwick showed the basis for the hard management decisions that provided the framework for the American economic resurgence. She now cautions us not to rest on our success and lays out very specifically how we need to manage in the new economic environment.

Drawing on her work both as a psychologist specializing in management psychology and her 25 years as a consultant to the Fortune 500, Dr. Bardwick explains how and why the benefits of today's best business practices-those forged in the crucible of a global marketplace-extend well beyond a healthy balance sheet. Human beings thrive on manageable risk, and, by compelling employees to take more risks, accept more responsibility and succeed, business is not only achieving record profits, but it is also helping to create psychologically healthier people and a more resilient society.

To more vividly illustrate her points, Dr. Bardwick presents fascinating and instructive case studies of uniquely successful companies across North America. From these she extracts valuable object lessons and action steps, and she develops a revolutionary new management model based on the principle of productive insecurity. A style of management pitched to the demands of a "borderless economy," her prescriptive approach entails steering a middle path between the macho, show-no-mercy downsizing approach and the "no-consequences" model of too much security and too little accountability. Both, she contends, are a leading cause of company failures.

In Praise of Good Business presents a very positive message. Offering an elegant, highly doable prescription for creating more courageous, self-reliant employees ready to meet the challenges of today's supercompetitive global economy, In Praise of Good Business is an invaluable working resource for executives and managers in organizations of all sizes. Far-reaching and grounded in the very nature of the human psyche, this is the only management book you'll ever need.

In her more than two decades as a consultant and speaker, Dr. Bardwick has researched and contributed much to broaden business's understand-ing of the key contributing factors to human and organizational effectiveness. Her client list includes dozens of Fortune 500 companies, including Hewlett Packard, Champion Paper, IBM, Andersen Consulting, and National Steel.

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Editorial Reviews

From Booklist

Bardwick is a consultant whose attacks on entitlements go way beyond the sound bite plaints and warnings we now hear on a regular basis. Her concern is so-called workplace entitlements, and in Danger in the Comfort Zone (1991), she took on such sacred cows as seniority, raises based on longevity, and year-end bonuses. She now reintroduces her argument and expands her analysis. With workplace entitlements, employees no longer need to take risks and so become complacent. Few are willing to take responsibility, and no one is any longer accountable. To Bardwick, risk taking is what drives innovation and productivity. Charting a course between "rule by fear" and "the comfort zone," she suggests ways to challenge employees. The result not only is "good business" but also, she argues, makes for motivated and creative employees, healthier individuals, and a better society. David Rouse

From the Publisher

The best-selling authority on the psychology of management provides practical prescriptions for motivating employees to peak performance. Drawing upon her work both as a psychologist specializing in management psychology and her 15 years as a consultant to the Fortune 500, Bardwick develops a bold new management paradigm for maximum employee productivity.

Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (April 2, 1998)
  • Language: English
  • ISBN-10: 047125407X
  • ISBN-13: 978-0471254072
  • Product Dimensions: 9 x 6.1 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,296,236 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
5.0 out of 5 stars AND BEY0ND THE COMFORT ZONE TOWARD JUST-RIGHT LEVEL of RISK., April 5, 1999
By A Customer
This review is from: In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People (Paperback)
The theme of this work is moving from a low-risk, 'no consequence' culture to a results-driven organization where risk is at an ideal level, a concept based on the Yerkes Dodson Law.

Characteristics of successful organizations and management are examined in terms of achieving change through driving for measurable success and rewarding and punishing, thereby bringing about a results-driven mind-set requiring: urgency, leadership, purpose, collaboration, selection, method, trust, and commitment.

This work is absorbing, informative and recommended. It carries forward themes that the author introduced in "Danger in the Comfort Zone," another noteworthy book that we recommend you read. Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and the Compensation and Benefits SourceFinder.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars A Superb Look How To Create More Stretch In Your Company, January 27, 1999
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 100 REVIEWER)   
This review is from: In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People (Paperback)
I am a corporate strategy consultant and business book author. Many companies that I work with would benefit from reading and applying this book. Companies flourish when they take on tougher challenges, using the right tools. In some companies, great rewards are provided for "below average" performance. One of the things that impressed me about this book is that Judith Bardwick has changed her philosophy since DANGER IN THE COMFORT ZONE. I thought that book was a little unrealistic. She has learned from her experiences since then that giving companies maximum current earning's performance makes leaders arrogant and unresponsive in some cases. This can lead to problems later. She now suggests that companies operate with a little less profits in the near term, and a little more anxiety. In a sense, she is suggesting something closer to the Andy Grove model in ONLY THE PARANOID SURVIVE. Anyone who is interested in improving corporate performance should read this book and apply its lessons. I look forward to her next book to see what new lessons she will have learned since writing this book.
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4.0 out of 5 stars A culture of accountability, January 25, 2006
This review is from: In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People (Paperback)
Too many companies today have a culture of entitlement, says Judith M. Bardwick. Employees believe that their jobs and benefits are owed to them. They expect equal treatment, even if their work is not equal to the work of others. When rewards are distributed equally among employees, those who do good work are not really rewarded or recognized and those whose performance is poor are not held accountable. Managers and employees avoid taking risks. Companies lose sight of their market and begin to lose their competitive edge. You end up managing to morale, instead of managing for results. What is needed, says the author, is to replace the culture of entitlement with a culture of accountability. However, creating a culture of accountability will not be easy. Entrenched management and employees will resist your efforts to change the company. The author presents the following tips for changing the culture of your company to one of accountability:

· Select the people who will help you change. Look for mavericks in your company, or bring in outsiders if necessary. You may need to fire people who consistently work against change.
· Commit to your employees conditionally. Employees who are too anxious about losing their jobs will not be at their best. Make it clear that job security and benefits will be rewards for fulfilling company goals and obligations.
· Create a sense of urgency in employees about the organization's business goals. Make sure that employees know how their own interests are related to the interests of the company.
· Encourage collaboration and cohesion among employees and work units. Collaboration reduces costs and internal boundaries to innovation. Cohesion helps to ensure seamless delivery of your product to customers.
· Build trust in your company by always telling the truth.
· Concentrate on work that has purpose. Eliminate "busy" work.
· Find the right methods to achieve the right goals, not just the methods currently fashionable.
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Inside This Book (learn more)
First Sentence:
What kind of character does a nation need in its people? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
boundaryless economy, group personnel manager, borderless economy, focused pressure, conditional commitment, consequence culture, variable compensation
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Homeward Bound, Ned Barnholt, World War, Postal Service, Industrial Computer Source, Steve Mason, Coast Guard, Hanna Andersson, Labour Party, Mon Valley, Bureau of Mines, New York City, Walt Boomer, Andy Grove, Bell Atlantic, Charles Barkley, Jack Welch, Sea World, Silicon Valley, The Larkins, Toronto Dominion Bank, West Germany, Western European
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