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2 Reviews
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8 of 12 people found the following review helpful:
1.0 out of 5 stars
Nothing new,
By A Customer
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This review is from: Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (Hardcover)
In a 234-page book:--the first 85 pages rehash industry studies and other marketing-related statistics In sum, there's just nothing new.
2 of 10 people found the following review helpful:
5.0 out of 5 stars
Solid work,
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This review is from: Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (Hardcover)
What Zabin does best is to transform dry business material into organic, interesting prose. Well done again. Unlike many similar titles, this book surely won't bore you, and it may even inspire you...
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers by Jeff Zabin (Hardcover - February 6, 2004)
$35.00 $23.10
In Stock | ||