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2 of 10 people found the following review helpful:
5.0 out of 5 stars Solid work
What Zabin does best is to transform dry business material into organic, interesting prose. Well done again. Unlike many similar titles, this book surely won't bore you, and it may even inspire you...
Published on February 24, 2004 by Scott Hess

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8 of 12 people found the following review helpful:
1.0 out of 5 stars Nothing new
In a 234-page book:

--the first 85 pages rehash industry studies and other marketing-related statistics
--pages 85-106 present the Precision Marketing Cycle, which is nothing new
--the next 100 pages go over common topics like predictive modeling, lifetime customer value and privacy challenges
--the final 25 pages present their views of the future

In...

Published on April 15, 2004


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8 of 12 people found the following review helpful:
1.0 out of 5 stars Nothing new, April 15, 2004
By A Customer
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This review is from: Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (Hardcover)
In a 234-page book:

--the first 85 pages rehash industry studies and other marketing-related statistics
--pages 85-106 present the Precision Marketing Cycle, which is nothing new
--the next 100 pages go over common topics like predictive modeling, lifetime customer value and privacy challenges
--the final 25 pages present their views of the future

In sum, there's just nothing new.

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2 of 10 people found the following review helpful:
5.0 out of 5 stars Solid work, February 24, 2004
This review is from: Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (Hardcover)
What Zabin does best is to transform dry business material into organic, interesting prose. Well done again. Unlike many similar titles, this book surely won't bore you, and it may even inspire you...
Help other customers find the most helpful reviews 
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
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