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A great read for anyone and a must read for marketers!
The step-by-step framework is a plain-English "how to" guide that walks you through the process from determining objectives to measurement.
The author presents a solid methodology with clear steps, backed up by anecdotal case studies and well-researched, hard data.
Outstanding book, Sandra and company crushed it for us marketing technologists!Published 7 months ago by RS
Not a bad book, just uses a lot of words to say something about segmentation and execution that I have seen written in a 6 page article. Read morePublished 15 months ago by Ryan Naufel
Easy to read, actionable insights, very useful if you want to build a web business. Helped me take my business to the next level...Published 15 months ago by jkatz1234456
Precision Marketing is a critically important book for any marketer who wants to improve their level of success with prospects and customers alike. Read morePublished on March 11, 2013 by Jon Wuebben
This is a book all marketers should read to understand why and how data driven marketing is so critical in the age of relevance. Read morePublished on October 15, 2012 by Bernard Borges
Resarch, research, research. Analyze, strategize. Easier said than done but brought together beautifully in this highly readable book. Read morePublished on October 7, 2012 by M. Schaefer
Precision Marketing by Sandra Zoratti and Lee Gallagher is as precise as its title. Direct, to the point yet, filed with illustrative examples, Precision Marketing gives the... Read morePublished on July 29, 2012 by Will Murray
The mind of the modern consumer can sophisticated and complex. This book delivers great insight about how to reach them through
relevance. Read more
This book doesn't just talk the talk, it SHOWS you how it can and should be done. There are too many books out there that are just theory on how you "might" reach your goals, but... Read morePublished on July 16, 2012 by E. Miller