"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book...then give it your CEO. " --Joe Pulizzi, Founder, Content Marketing Institute
"If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice." --Aaron Harber, CEO, American Research Corporation
"Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR
"Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results." --Sandy Carter, Vice President - Social Business Evangelism, IBM
"Marketers run the gauntlet of business every day. Saddle up; it's time for change! Precision Marketing is a great read!" --Jeffrey Hayzlett, bestselling author of The Mirror Test and
Running the Gauntlet
About the Author
Sandra Zoratti is Vice President, Marketing, Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. Sandra built and launched the Precision Marketing practice from the ground up and is recognized as a thought leader in the area of Precision Marketing.
Currently, Sandra is driving Ricoh's co-branded initiatives with the Chief Marketing Officer Council to help senior marketers around the world optimize customer engagement through the adoption of precision marketing practices.
Sandra gained global marketing experience at IBM in the highly successful design and launch of the "Express" portfolio of offerings developed specifically for small and medium businesses (SMB). In this position, Sandra worked across all IBM brands and businesses charting IBM's formal entry into SMB markets. Her best practices approach has been adopted by several large corporations.
Sandra serves on several national and international boards and is a published author and frequent speaker.
Lee Gallagher is Director, Precision Marketing Solutions across Ricoh's multiple business lines. Lee's integrated marketing approach cuts through the cacophony of marketing messaging to deliver rock solid ROI. His efforts have placed him as a leader in strategy and design to some of the world's most highly respected brands.
Lee is frequently known to say, "The difficult is easy but it's the impossible that takes me three days" as he shares and leverages his past 18 years with IBM to influence his marketing efforts at InfoPrint. At IBM, his unwavering commitment and passion led him to win every sales award that available, including the coveted Lou Gerstner Award. In reviewing his career Lee strongly believes the key to his success is and will continue to be, his drive to deliver relevant solutions and targeted, yet measured marketing to his customers.
Most recently his work has been discussed in the Wall Street Journal, PBS, Business Week, and MSNBC.