Precision Marketing: Maximizing Revenue Through Relevance and over one million other books are available for Amazon Kindle. Learn more
Buy New
$20.47
Qty:1
  • List Price: $29.95
  • Save: $9.48 (32%)
FREE Shipping on orders over $35.
Only 17 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Precision Marketing: Maxi... has been added to your Cart
Trade in your item
Get a $2.00
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Precision Marketing: Maximizing Revenue Through Relevance Paperback – June 15, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$20.47
$17.79 $7.22
$20.47 FREE Shipping on orders over $35. Only 17 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Precision Marketing: Maximizing Revenue Through Relevance + Strategy from the Outside In: Profiting from Customer Value
Price for both: $40.07

Buy the selected items together

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 224 pages
  • Publisher: Kogan Page (June 15, 2012)
  • Language: English
  • ISBN-10: 0749465352
  • ISBN-13: 978-0749465353
  • Product Dimensions: 9.2 x 6.3 x 0.6 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #599,427 in Books (See Top 100 in Books)

Editorial Reviews

Review


"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book...then give it your CEO. " --Joe Pulizzi, Founder, Content Marketing Institute 

"If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice." --Aaron Harber, CEO, American Research Corporation 

"Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR

"Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results." --Sandy Carter, Vice President - Social Business Evangelism, IBM 

"Marketers run the gauntlet of business every day. Saddle up; it's time for change! Precision Marketing is a great read!" --Jeffrey Hayzlett, bestselling author of The Mirror Test and 
Running the Gauntlet

Sales and marketing leaders, managers and professionals; c-suite level executives; marketing consultants

Book Description

How to personalize marketing efforts to get the best response

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.9 out of 5 stars
5 star
29
4 star
1
3 star
1
2 star
0
1 star
0
See all 31 customer reviews
A great read for anyone and a must read for marketers!
Mike H
Precision Marketing is a critically important book for any marketer who wants to improve their level of success with prospects and customers alike.
Jon Wuebben
The author presents a solid methodology with clear steps, backed up by anecdotal case studies and well-researched, hard data.
M. Gerber

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Stacey P. on June 28, 2012
Format: Paperback
Whether you are a fresh out of college junior marketing executive or a 25-year marketing expert that is trying to revive your company's dying marketing efforts, Zoratti and Gallagher's Precision Marketing is simply a must read. From a detailed history of marketing tactics to real company case studies, this book shows how customer-driven marketing is something we should not just be looking at today, but should have been looking at all along.

It's all about relevance, says this book again and again, hammering home the need for marketers to step outside their neat packaged traditional marketing tools and find real connections with their customer base. What's truly great about this book is that it's not a sales pitch. Their detailed examples backed by solid facts and case study breakdowns of true success stories in today's marketing world provide the would be and/or seasoned marketer with the necessary tools to create a marketing program that will speak to customers on a personal level, making the company and/or brand not just relevant but a must have.

In a global world where much of the population suffers from information overload and as a result has the attention span of a small child, marketers have an uphill battle to truly differentiate their offerings. This book, chock full of real-world examples and strategies for re-inventing an entire marketing program from scratch can help today's marketers fight and win that battle. And this book is not just a tool for marketing. Anyone in the business world that is looking to improve their connections to their customer base would benefit from the tips recommended in this book. For marketing and business professionals alike, Precision Marketing is a book well worth looking into.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By Terrance Jameson on June 22, 2012
Format: Paperback
One major challenge marketers face is targeting the "right" customers that will respond to brand's messages. Unfortunately, many companies resort to sending out mass communications to see what sticks, raising marketing budgets exorbitantly without taking into consideration any other alternatives. This causes a lot frustration on the customer side simply because irrelevant communications can be bombarding (and annoying!) and could even create budget disputes within marketing departments. I think this is a great read for any marketer looking to rework their marketing strategy and fine tune their targeted communications. It provides an outline on how to use data analytics - a huge advantage we have today that we clearly aren't taking advantage of - to instead communicaete with those who are most likely to be receptive to our efforts.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By M. Gerber on June 22, 2012
Format: Paperback
As a fan of Vulcan-like logic, Precision Marketing is my type of business book. Too often, books on the topic of marketing are high on well-packaged but empty double-speak and low on proof and usable content. This is not the case with Precision Marketing. The author presents a solid methodology with clear steps, backed up by anecdotal case studies and well-researched, hard data. Moreover, the numerous case studies are taken from a cross-section of companies including Amazon, Perricone MD, Harrah's Entertainment and Best Western - making the book as relevant to those interested in hot start-ups as it is to those who favor established blue-chips. The book convincingly lays out why Precision Marketing isn't just yet another "new" solution in search of a problem, citing the confluence of economic, technological and issues that have restructured the landscape in which marketers are doing business. What's even more convincing are the results generated by these campaigns - claims of triple digit ROIs initially made me skeptical but the book presents detailed evidence to back up these numbers.

In addition to being well-written and an easy read, I appreciated how well-organized and consistently structured each chapter was - headings made information more easily digestible, each chapter begins with learning objectives and ends with "key takeaway messages", and there are an abundance of useful charts and illustrations. A great example of this is Chapter 7, which features a case study on an unnamed "large cable provider" (there are several of these anonymous case studies, but their content trumps the need to identify exactly who's being referred to).
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Not a bad book, just uses a lot of words to say something about segmentation and execution that I have seen written in a 6 page article.

Only other fault I had with the book was the sky-high level approach it took towards the ideas. Did not spend much time digging into details.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By jkatz1234456 on January 7, 2014
Format: Paperback Verified Purchase
Easy to read, actionable insights, very useful if you want to build a web business. Helped me take my business to the next level...
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Precision Marketing is a critically important book for any marketer who wants to improve their level of success with prospects and customers alike. And Sandra Zoratti and Lee Gallagher deliver the message with total authority and in a clear, concise way. Personally, I have been preaching the gospel of great, relevant content for many years and that’s why I love this book…it hits on all the important points: determine your goals, gather data, make the message targeted, make it specific and treat your customers like the individuals they are. I love how every page in this book is substantive…there is absolutely no fluff here! It’s a power packed, graduate level education on what it takes to be an effective marketer today. And the awesome case studies are another highlight…the story of London based retailer Tesco and how they became relevant with their customers is enlightening and instructive. If I could give this book 10 stars, I would…Highly recommended!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews