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A great read for anyone and a must read for marketers!
Precision Marketing is a critically important book for any marketer who wants to improve their level of success with prospects and customers alike.
The author presents a solid methodology with clear steps, backed up by anecdotal case studies and well-researched, hard data.
Precision Marketing is a great book that offers insight on how companies can more effectively use the customer data that they collect to build more relevant -- and meaningful --... Read morePublished 22 months ago by Nancy Arter
This is a book all marketers should read to understand why and how data driven marketing is so critical in the age of relevance. Read morePublished 23 months ago by Bernard Borges
Resarch, research, research. Analyze, strategize. Easier said than done but brought together beautifully in this highly readable book. Read morePublished 23 months ago by M. Schaefer
Precision Marketing by Sandra Zoratti and Lee Gallagher is as precise as its title. Direct, to the point yet, filed with illustrative examples, Precision Marketing gives the... Read morePublished on July 29, 2012 by Will Murray
The mind of the modern consumer can sophisticated and complex. This book delivers great insight about how to reach them through
relevance. Read more
This book doesn't just talk the talk, it SHOWS you how it can and should be done. There are too many books out there that are just theory on how you "might" reach your goals, but... Read morePublished on July 16, 2012 by E. Miller
This well-written, beautifully designed gem is an important book for executives in any industrial or nonprofit sector. It's clear and lucid, full of valuable insights.Published on July 12, 2012 by Matt Silverman, Exploration Manager, The Bayless Companies
A great book! I feel Zoratti and Gallagher have created an ideal blend of straight-forward steps, clear process and tangible examples that bring the principles to life. Read morePublished on July 9, 2012 by Jeff (Boston MA)
Zoratti & Gallagher have both theoretical knowledge and practical experience to back up the advice and guidance presented in Precision Marketing. Read morePublished on July 6, 2012 by Amazon Customer