This book offers a mix of articles that show how the field can benefit from a serious and systematic study of human behaviour and human communication. It is based on the assumption that public relations problems today are too important to be solved by guesswork and contrary to the prevailing view, public relations can be practised within well-defined guidelines. It contains 37 articles that cover a wide range, translating and interpreting the tested theories and practices of social scientists, behavioural scientists and communication researchers into cogent advice for students and is organized around a classic public relations model - defining public relations, influencing public relations, researching the problem, communicating ideas and evaluating the results.
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4.0 out of 5 stars
A good book that needs an updated edition.,
By A Customer
This review is from: Precision Public Relations (Longman Series in Public Communication) (Paperback)
I have used this book for advanced public relations courses (seniors and graduate students). I've always liked it, but it really needs to be updated. It has a 1988 publication date, but most of the chapters are actually journal articles from the 1970s and early 1980s. I would like to hear from the author and/or publisher concerning any plans they have to produce an updated edition.Randy Bobbitt Marshall University bobbitt@bgnet.bgsu.edu (until 7/1/99) bobbitt@marshall.edu (after 7/1/99)
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
