- ISBN-10: 1607513943
- ISBN-13: 978-1607513940
- Product Dimensions: 8.9 x 5.9 x 0.8 inches
- Shipping Weight: 12.8 ounces
- Average Customer Review: 4.3 out of 5 stars See all reviews (938 customer reviews)
- Amazon Best Sellers Rank: #3,446,327 in Books (See Top 100 in Books)
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Predictably Irrational Paperback – 2008
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More About the Author
Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world
Top Customer Reviews
The book has many strengths, the main one being that it convincingly presents many ways people are wired and/or conditioned to be irrational, usually without even being aware of it. This eye-opening revelation can be a bit disheartening, but the good news is that we can fix at least some of this irrationality by being aware of how it can arise and then making a steady effort to override it or compensate for it. That's not an easy task, but it can be done. As a simple example, I've programmed a realistic exercise schedule into my PDA, and I've been very consistent with my exercise because of that. The PDA imposes a discipline on me which I couldn't otherwise impose on myself (as I know from experience).
The book is also well written, and I would even say enjoyable to read. The many experiments described in the book are presented in a lively way which elicits interest, and Ariely goes into just the right amount of detail -- enough to convey the basic experimental designs, results, and plausible interpretations, without boring the reader by getting into esoteric points which are more appropriate for journal papers.
The one criticism I have of the book, which applies to most of Western pscyhology, is that most of the described experiments used US college students as subjects. That raises a serious question regarding the extent to which the results can be generalized to people of the same age who aren't college students, people of other ages, and people outside the US.Read more ›
From my 2nd Career as a Business Development person (MBA), I began to have to deal with people's tendency to not entirely think things through.
Here in this book, we have a professor who runs socioeconomic tests on his MBA students. These students are smart enough, worldly enough, experienced enough, and educated enough to approximate the standard economic assumptions and produce reasonably rational behavior.
Guess what. Even among broad experiments conducted on multiple MBA classes over time, one can predictably pre-bias the outcome of a particular run of a socioeconomic experiment by what seeds you plant in the class members' minds before the experiment. For example, in one experiment in estimating prices, the author requires his students to write the last two digits of their social security numbers on the top of the paper. Simply the act of writing a high number (e.g., 88) versus a low number (e.g., 08) produced statistically significant correlatable influences on the students' later price estimates. Those compelled to write "88" at the top of their papers would reliably estimate higher prices than those compelled to write "08" at the top of their papers, to a statistically significant degree.
Extrapolating to "real life." Watching Fox News will tend to make you more conservative without you knowing it. Watching MSNBC news will tend to make you more liberal without you knowing it.Read more ›
What Ariely has done here is shift a lot of the thinking developed by such pioneers as Kahneman & Tversky who worked in behavioural economics, and moved it into the everyday sphere. And he's done a great, insightful job. Where the behavioural economists are focused on financial decisions (why we buy high and sell low - and confound the assumptions of the classic economists who assume 'the rational man,) Ariely eschews the technical language and walks us through everyday examples of our often fuzzy and quite irrational decision-making.
The result is utterly engaging - and this easy 300 page read still has academic rigour and strong foundations. Ariely cites many experiments and examples, and shows that we often get things wrong because we frame things the wrong way, mis-judge probabilities, apply heuristic rules of thumb that don't always work, or we just plain let our emotions rule.
We love to think that we're educated, rational and moral. Yet who hasn't overestimated the upside on a sure-fire investment, bought some clothing that we knew was a mistake even as we bought it, or got our wires crossed between work-rules and social rules? This book is fascinating, entertaining and very, very illuminating.
- Recommended for the general public, but I'd urge marketers, market researchers and business people to read this one carefully.Read more ›
Most Recent Customer Reviews
This book does a good job of explaining material that is widely available in other sources. The title says it all but the specific ways in which we are predictably irrational are... Read morePublished 8 days ago by Amazon Customer
Very educational and insightful, but also very dry and boring at times. The author is obviously very intelligent, and knows exactly what he's talking about, but his writing drags... Read morePublished 8 days ago by Max Freeman
Fabulous book with lots of entertaining insights backed by scientific studies. Loved it.
Good for the economics or data nerd.
It was very interesting to see how illogically decisions are often made. Eye opening in many respects and engaging writing style.Published 12 days ago by Jerpreach
A lot of examples from our daily life. A good reading material to know we are actually much irrational then we think, and author also provide solution to solve irrational behavior... Read morePublished 16 days ago by Eli
Very enjoyable to read!! Also it has many good insights about the topic.Published 18 days ago by book reader
This is a great book. I read is several years ago and bought another one for my nephew who is interested in behavioral economics.Published 23 days ago by Jeff E. Powers