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Predictably Irrational: The Hidden Forces That Shape Our Decisions [ROUGHCUT] (Hardcover)

by Dan Ariely (Author)
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The True Value of "Free!"
Why do we hoard "free!" items we'll never use and forget our diets at all-you-can-eat buffets? Dan Ariely has the answer in this special excerpt from his book Predictably Irrational. [pdf]
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