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I like Prof Ariely's writing style: fluid sentences, dry humor, attention to details. The book is full of excellent examples of our irrationalities. Strongly recommended.Published 4 days ago by Feyz
Dan Ariely is always very interesting and informative. It's for inquiring minds that want to learn.Published 5 days ago by Tom
Very enjoyable and surprisingly applicable to everyday business. Dan Ariely is one of this rare scholars that have the ability to write in a light and enjoyable style without... Read morePublished 6 days ago by Jim C
This book is a light read in general but will provide the reader with lots of insights on behavioural economics. Read morePublished 7 days ago by Amazon Customer
Behavioral economics is a fun and fascinating subject area and Dan Ariely is the king of it. This book and its follow ups are all great.Published 11 days ago by Rick
GREATTTTTTT BOOOOK!! This book takes behavioral economics to a new level. The examples in the book are great! It is also very comically written. Read morePublished 12 days ago by Riss