From Publishers Weekly
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|Length: 382 pages||Word Wise: Enabled||
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Love it. It's a visionary book and draws light to many daily decision we make without even knowing about it. Read morePublished 1 day ago by uBRS
This book goes to show us that even the best of us fall prey to the hidden forces that make us “predictably irrational”. Read morePublished 7 days ago by Rachel
I bought this because it was assigned reading for a consumer behavior marketing class. It was absolutely the most interesting thing I read all semester. Read morePublished 7 days ago by CC
Always trying to figure out why us humans act the way we do, what determines what we purchase, what motivates us. Easy read.Published 18 days ago by Fred Fletcher
This book shows us how irrational we are in many decisions we make, and how the environment, and a hundred of things affect us. Read morePublished 19 days ago by Socratees Samipillai
Very good book except I wish the parts about the sexual behavior were in a different book. Some of this would be great discussion starters but could not recommend the read in a lot... Read morePublished 19 days ago by Lucy Lou