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With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.
Redefine the way your organization does business with the techniques and tools in Predictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.
In Predictive Business Analytics, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.
With an abundance of case examples, this guide insightfully considers:
Read Predictive Business Analytics and exploit the power of data in your business to get ahead of the competitionand stay there.
Praise for Predictive Business Analytics
"Maisel and Cokins have provided a highly readable account of the feasibility and power of predictive analytics. Implementing the book's ideas will definitely help companies make better data-driven decisions."
Robert S. Kaplan, co-developer of Balanced Scorecard and Activity-Based Costing and Professor Emeritus, Harvard Business School
"A simple how-to guide supported by practical case studies to implement a powerful process. In the dynamic economic environment we find ourselves in, having actionable analytics, based on facts and data supporting our decisions, increases our chances of making the best decisions."
Jeffrey Nachowitz, VP Global Technology & Operations, MetLife
"Finally a book that 'connects the dots' on predictive analytics as a necessary and useful tool for CFOs interested in having a competitive advantage. Kudos to Maisel and Cokins for superbly addressing a topic long overdue."
C. S. "Bud" Kulesza, CMA, CFM, leadership expert, Dean Emeritus, IMA Leadership Academy
"Cokins and Maisel paint a rich picture of the potential uses and pitfalls of predictive business analytics and provide a practical framework for implementing an analytics program. Both current and aspiring analytical practitioners will gain much insight and confidence by reading Predictive Business Analytics."
Wayne Eckerson, President, BI Leader Consulting, and author of Secrets of Analytical Leaders: Insights from Information Insiders
"Larry and Gary are right on target in their evaluation of the power of predictive modeling in business analytics as the new wave that will sweep through businesses to drive and inform the decision-making process. This is a must-read for decision makers who will ride this wave into the future."
Mitchell Blaser, Chief Operating Officer, Ironshore Inc.
"Larry and Gary have laid out a set of business principles for applying predictive analytics, with an emphasis on how to integrate predictive analytics with the accounting and budgeting functions so central to any large organization. This emphasis, combined with their focus on the need to make better decisions and on using analytics to change a business not just monitor it, makes Predictive Business Analytics a great read."
James Taylor, CEO, Decision Management Solutions, and author of Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics
This book has a very good coverage of the subject, also I would expect some chapters would have more details and examplesPublished 5 months ago by Wireless D.
Simplify, amplify, optimize: While it's clearly a key message of this book, it also aptly describes the means by which the message is communicated by the authors! Read morePublished 9 months ago by Ken Kubat
This starts to make the point of not only getting the right knowledge - Information and date but how to use it increasing the knowledge of what is most important and why. Read morePublished 9 months ago by David L. Chapman
Turning Historical Numbers Into Insights
Actionable insights are of tremendous value to an organization that hopes to thrive and grow in an ever more competitive,... Read more