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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
3.0 out of 5 stars
Not A Substitute For A Comprehensive Marketing Management Te,
By Jill Clardy "So many books, so little time...." (Redwood City, CA USA) - See all my reviews (VINE VOICE) (REAL NAME)
This review is from: A Preface to Marketing Management (Irwin Series in Marketing) (Paperback)
I found the Peter and Donnelly marketing book rather anemic, especially as an assigned textbook for marketing majors in an MBA program. (It was assigned in two of my MBA classes.) At just under 300 pages, it provided only a high-level overview of marketing, and in some cases, the information was stale and outdated. The illustrations and charts are also rather crude and unsophisticated and sometimes downright difficult to interpret. The only good thing was that it was quick and easy to read, but I didn't really absorb much new knowledge. As a supplement to a curriculum that uses case studies extensively (which is the recommended usage of the book), it is adequate. Each chapter concludes with a section listing Additional Readings, which are probably necessary if you want to really increase your knowledge of the subject.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
It is just a 'simple as' marketing fruitfull overview book,
By Samir Zehil(semunir@hotmail.com) (U.S.A -Harvard university) - See all my reviews
This review is from: A Preface to Marketing Management (Irwin Series in Marketing) (Paperback)
i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great book for marketing professionals.,
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Amazon Verified Purchase(What's this?)
This review is from: Preface to Marketing Management (Paperback)
This is an excellent book for marketing professionals who want to get back to basics and it is an extremely good book for those getting into the game.
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