Customer Reviews

A Preface to Marketing Management

5 star:		(7)
4 star:		(2)
3 star:		(2)
2 star:		(2)
1 star:		(0)

 

 

I found the Peter and Donnelly marketing book rather anemic, especially as an assigned textbook for marketing majors in an MBA program. (It was assigned in two of my MBA classes.) At just under 300 pages, it provided only a high-level overview of marketing, and in some cases, the information was stale and outdated. The illustrations and charts are also rather crude and unsophisticated and sometimes downright difficult to interpret.

The only good thing was that it was quick and easy to read, but I didn't really absorb much new knowledge. As a supplement to a curriculum that uses case studies extensively (which is the recommended usage of the book), it is adequate. Each chapter concludes with a section listing Additional Readings, which are probably necessary if you want to really increase your knowledge of the subject.

i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.

This is an excellent book for marketing professionals who want to get back to basics and it is an extremely good book for those getting into the game.

We are using this book in our class and it is very easy to read. Each chapter is about 10 to 15 pages. It provides excellent amount of information and covers many different marketing strategies. This is a book I will keep for future reference after my MBA program.

The text book I received was in the condition outlined in the posting "good" no tears or highlights. My only problem it took a long time to receive the book. I know USPS is a little slower than other couriers but this gave a new meaning to snail mail. My experiences with first class have never been this bad.

Adequate as a required text. Would only buy it because it is required. The saving grace is that the title does say it is a preface to marketing management. It is not a primer on marketing management, but a preface to such a text.

The index is woefully inadequate.
The book does give an overview of some basic marketing activities. Some definitions and examples could be presented more clearly and consistently.

I will be selling this book after the class that required it.

This book is a brilliant introduction to Marketing Management. It is a must for Marketers, Marketing Researchers and anyone who wants to understand the basics of the role that Marketing plays in modern organizations. Do not miss the opportunity to take advantage of the companion website, where you can take online multiple choice exams on the main concepts mentioned in the book. An excellent introductory book to the field of Marketing and Marketing Research.

This book provides the right content for an entry level person in the marketing function or any person supporting the marketing department. It is easy to read and provides the framework of what marketing is all about.

Book was shipped quickly but unfortunately the USPS lost the actual book. The seller was quick to resolve the issue and refund my money. Overall pleased with the transaction since the loss was not due to the seller.

I always take time to think about ordering a book cause of the fear that it might be complety different from what the description was or get here late but i have to say this book arrived even better,its in perfect condition and it arrived FAST.Im definetly ordering all my books online from now on ^ ^.