Rented from RentU
To Rent, select Shipping State from options above
Due Date: Dec 22, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Good | Details
Sold by RentU
Condition: Used: Good
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Trade in your item
Get a $22.70
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Preface to Marketing Management Paperback – January 25, 2010

ISBN-13: 978-0073529967 ISBN-10: 0073529966 Edition: 12th

Used
Price: $48.77
Rent
Price: $34.19
6 New from $113.00 30 Used from $47.74
Amazon Price New from Used from
Paperback, January 25, 2010
$113.00 $47.74

There is a newer edition of this item:


Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill/Irwin; 12 edition (January 25, 2010)
  • Language: English
  • ISBN-10: 0073529966
  • ISBN-13: 978-0073529967
  • Product Dimensions: 0.6 x 8 x 10 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #472,015 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Customer Reviews

4.8 out of 5 stars
5 star
4
4 star
1
3 star
0
2 star
0
1 star
0
See all 5 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Joey on February 22, 2011
Format: Paperback Verified Purchase
This is an excellent book for marketing professionals who want to get back to basics and it is an extremely good book for those getting into the game.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Georgina on June 27, 2013
Format: Paperback Verified Purchase
Worked for the intended purpose - class. Great descriptions of marketing faucets and parts. I recommend if you are new and want an understanding of marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Dahir Nur on May 20, 2013
Format: Paperback Verified Purchase
This is excellent textbook, very small, but provided to me a very powerful information that helped me succeed in my graduate studies.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Great information and great examples of the how the top industry players have marketed in the past. Short, concise chapters are great as well.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By HK on October 1, 2011
Format: Paperback Verified Purchase
We are using this book in our class and it is very easy to read. Each chapter is about 10 to 15 pages. It provides excellent amount of information and covers many different marketing strategies. This is a book I will keep for future reference after my MBA program.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?