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Preface to Marketing Management Paperback

ISBN-13: 978-0073529967 ISBN-10: 0073529966 Edition: 12th

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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill/Irwin; 12 edition (January 25, 2010)
  • Language: English
  • ISBN-10: 0073529966
  • ISBN-13: 978-0073529967
  • Product Dimensions: 9.8 x 7.9 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #68,433 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Joey on February 22, 2011
Format: Paperback Verified Purchase
This is an excellent book for marketing professionals who want to get back to basics and it is an extremely good book for those getting into the game.
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By Georgina on June 27, 2013
Format: Paperback Verified Purchase
Worked for the intended purpose - class. Great descriptions of marketing faucets and parts. I recommend if you are new and want an understanding of marketing.
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By Dahir Nur on May 20, 2013
Format: Paperback Verified Purchase
This is excellent textbook, very small, but provided to me a very powerful information that helped me succeed in my graduate studies.
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Format: Kindle Edition Verified Purchase
Great information and great examples of the how the top industry players have marketed in the past. Short, concise chapters are great as well.
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By HK on October 1, 2011
Format: Paperback Verified Purchase
We are using this book in our class and it is very easy to read. Each chapter is about 10 to 15 pages. It provides excellent amount of information and covers many different marketing strategies. This is a book I will keep for future reference after my MBA program.
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