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Preparing the Marketing Plan (AMA Marketing Toolbox) by Parmerlee, David [Paperback]

David Parmerlee (Author)

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Product Details

Paperback: 176 pages
Publisher: McGraw-Hill/Contemporary Books; New Edition edition (2000)
Language: English
ISBN-10: 0658001345
ISBN-13: 978-0658001345
Product Dimensions: 11 x 8.4 x 0.8 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,430,682 in Books (See Top 100 in Books)

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4.0 out of 5 stars Marketig Plans, August 7, 2011

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This book is a great tool for beginners of any area
it will provide a frame to build a marketing or business plan

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
The marketing plan document comprises six units. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
package product industry, consumer package product, marketing mix functions, internal sales promotions, marketing mix managers, market size model, marketing mix plans, marketing plan document, overall product line, profitability projections, public relations objectives, customer life cycle, marketing thinking, customer satisfaction measurement, marketing actions

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Use Format, Product Activity Cost, Plan Responsibility Activities, Product Objectives Expected Results, Projects Planned, Expectations Activities, Sauce Overall, Auditing Markets, Carr Accepted, Marketing Plan Budget, Date Issued

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Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 1 book:

Marketing Management (12th Edition) by Philip Kotler in Front Matter

1 book cites this book:

Management and the Arts, Second Edition by William Byrnes on page 278

Books on Related Topics (learn more)

Auditing Markets, Products, and Marketing Plans by David Parmerlee

Discusses:

Relationship Marketing by Martin Christopher

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