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Present Yourself: Using SlideShare to Grow Your Business 1st Edition

4.3 out of 5 stars 19 customer reviews
ISBN-13: 978-1449342364
ISBN-10: 1449342361
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Editorial Reviews

Review

Named one of the Top 10 Best Social Media Marketing Books of 2013 by Small Business Trends.

"Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book." 
—Nancy Duarte, CEO of Duarte, Inc. and award-winning author
 

"Now that all companies are media companies, one key tool on your workbench should be SlideShare. Present Yourself gives you the strategy, fundamentals, and tactics to best move your content strategy forward."
—Jeremiah Owyang, industry analyst and partner at Altimeter Group
 

"There is an art to sharing content and getting noticed on SlideShare. There is no better guide than Present Yourself on your road to discovering how to use SlideShare for fun and profit." 
—From the foreword by Rashmi Sinha, co-founder and CEO of SlideShare

About the Author

As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the "voice of SlideShare." She continues to engage with the world's leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.

Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.

Andrea Meyer is an award-winning author, speaker and ghostwriter. She travels internationally to speak and write about innovation and how to get breakthrough insights. Andrea founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., AARP, the Norwegian Center for Leadership Development, and OECD. 

Andrea has contributed to 35 commercially-published books on business, innovation and psychology. As a ghostwriter, she works with CEOs, professors, and consultants to write their books, blogs, white papers, and online learning content. A Certified Online Instructor, she's active in social media and facilitates online communities. She has an M.S. in Information Science from UT-Austin, is a member of Mensa, and is listed in Who's Who in America.
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Product Details

  • Paperback: 224 pages
  • Publisher: O'Reilly Media; 1 edition (June 20, 2013)
  • Language: English
  • ISBN-10: 1449342361
  • ISBN-13: 978-1449342364
  • Product Dimensions: 7 x 0.4 x 9.2 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,858,453 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Rebecca Haden VINE VOICE on July 31, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Like all O'Reilly books, this one is clear, well designed, and thorough. Each chapter discusses ways to use SlideShare: for events and public speaking, for content marketing, for sales and lead generation, for research and collaboration, for hiring and job searches, and for organizational outreach.

There are loads of screen shots, case studies, and helpful tips.

My problem with this book is that it's rather like a cookbook written by the manufacturer of an ingredient -- lots of uses for SlideShare when SlideShare really doesn't seem to be the best option.

For example, if you're having an event, you could publish the schedule on SlideShare. You could, too, but a printable PDF or interactive chart at your website would make more sense. And, the book suggests, you could make a slide deck with photos of your team, upload it to SlideShare, and then pin your slide deck to Pinterest. Again, you could, but it would make more sense just to pin the photos of your staff to Pinterest in the first place, wouldn't it?

If you have been wondering how to use SlideShare to best advantage, this book will help you do it, just as that Philadelphia Cream Cheese Cookbook would help you figure out what to do with a package of cream cheese you happen to have in the fridge.

The book includes a complete walk-through of how to set up your SlideShare account, the benefits of a Pro (paid) account, and the various integrations -- such as the ways in which LinkedIn allows you to share your SlideShare items.
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Format: Paperback
SlideShare is a free web 2.0 based slide hosting service where users can upload presentation-based files. Launched in October 2006, it's considered to be similar to YouTube, but for slideshows. It was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides which are uploaded merely to entertain. SlideShare gets an estimated 58 million unique visitors a month and has about 16 million registered users.

With such a strong user base, authors Kit Seeborg and Andrea Meyer write in Present Yourself: Using SlideShare to Grow Your Business how SlideShare users can use the site (including other similar collaborative sites such as Prezi and Scribd) to present their story to a worldwide audience. Given that visual presentations are the new language of business, understanding how to maximize their potential can be a valuable asset for the entrepreneur, job seeker and everyone in between.

The truth is that a book on SlideShare alone would need no more than 15 pages (20 pages if you include the Pro edition). How difficult is it to upload a PowerPoint? As an aside, the truth is that there is a huge market for publishing freely available content. Check out Emereo Publishers on Amazon. They have mastered the art of taking free Wikipedia content and charging for it. Enough digression - in this valuable book - the authors show not only how to use the product, but how to maximize its use.

In eight detailed and concise chapter, the book shows the reader how to create presentations that stand out.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Prior to receiving this book, I had only a passing knowledge of SlideShare, having seen a few presentations, mainly on LinkedIn profiles. The advent of SlideShare in 2006 gave presenters a way of publicly sharing their PowerPoint presentations. Initially SlideShare was "YouTube for Powerpoint" but has evolved to a multimedia publishing platform. The PowerPoint obsession long ago escaped the boundaries of corporate meeting rooms, and is the ubiquitous tool for presenting ideas and information. I've even seen it used in a church at a funeral service to display hymn lyrics.

The book has a rather disjointed organization and flow. It starts off with a chapter titled "Visual Thinking in Business" which includes some useful ideas for making presentations more "visual", more memorable and less wordy. I had hoped to learn more Powerpoint-specific tips and techniques, having suffered for years from "death by Powerpoint" in many meetings. In fact, when I went online to the SlideShare.net site to view public presentations, I found many that fall into the category of "death by Powerpoint".

Next the book moves into a very detailed "Getting Started" chapter on signing up for a SlideShare account. The features of the paid accounts are described. Chapter 3 "Events and Public Speaking" is the meat and potatoes of this book, geared towards those who do a lot of public speaking, and includes plenty of useful advice for leveraging SlideShare to promote yourself, your speeches and your content.

Chapters 4, 5 and 6 are geared to business use of the platform and are titled "Content Marketing", "Sell, Sell, Sell" and "Research and Collaboration".
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