Revised and Expanded Edition: Step-by-step writing guidelines, expert advice and a variety of samples to help fine art professionals in promoting and selling fine art. A variety of professional documents include business letters, resumes, biographies, artist's statements, bill of sale, artist/gallery agreements, promotional materials and work forms. Advice on developing a successful publicity campaign and designing an art website and approaching galleries are included. Plus, more than 200 professional resources are included. This book is recommended reading in university art courses including New York University.
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Book Description
Editorial Reviews
Review
"The straight-forward instructions, copious samples and helpful tips in all areas of promotion and publicity..." -- Jen MacDonald, Money for Artists
"This book provides the artist with the tools to take control of their careers. A must read for professionals..." -- Diane Leon, New York University
A very practical resource that offers a glimpse into what other artists are creating and a great aid in setting up one's own materials... -- Constance Smith, Art Marketing 101
"This book provides the artist with the tools to take control of their careers. A must read for professionals..." -- Diane Leon, New York University
A very practical resource that offers a glimpse into what other artists are creating and a great aid in setting up one's own materials... -- Constance Smith, Art Marketing 101
About the Author
Renee Phillips is the author of New York Contemporary Art Galleries: The Complete Annual Guide and Success Now! For Artists: A Motivational Guide for the Artrepreneur. She is an acclaimed public speaker in art museums, galleries and universities on the topics of the business of art. She is Editor-in-Chief of ManhattanArts.com and a member of the International Association of Art Critics.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
An essential Reference Guide!,
By Maria Kassimatis (Greece, Athens) - See all my reviews
This review is from: Presentation Power Tools For Fine Artists (Paperback)
This book gave me ideas and tips on writing busines letters, resumes, biographies, press releases, and everthing else that gets overlooked in my career but that is very important. The explanations are clear and helpful. I do not know how I would have gotten started without this book as my reference guide.
4.0 out of 5 stars
Professional Power Tools For The Fine Artists,
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This review is from: Presentation Power Tools for Fine Artists (Paperback)
This book contains valuable information and advice for the artist starting a professional career. For those that have been actively engaged in pursuing opportunities, there are a number of procedures that the book suggests and clarifies. I purchased the 2002, 3rd edition of the book. Since then, due to the internet and digital photography, the criteria regarding submittals, portfolios, and follow up procedures have changed. I'm not aware of a newer edition - some of the material in the 3rd edition is outdated. For current guidelines always contact the source you are applying or marketing to.The book provides examples, statements, bios, press releases, etc., and gives protocol suggestions. I would recommend this book.
5.0 out of 5 stars
Indispensible,
By Benson "Benson" (New York, NY) - See all my reviews
This review is from: Presentation Power Tools for Fine Artists (Paperback)
Full of motivation and clearity. An indispensible source for instruction on how to think about your art career, steps to take to promote your art and keep up with specific kinds of contacts. Great sample letters, formats, and advice to help demistify the business process for artists. An educational guide on elements of marketing, and support for a great buisness mentality for success.
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Inside This Book
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First Sentence:
Business Letters, Biographies, Resumes, Brochures, Artist's Statement, Press Release, Web Sites, Newsletters, Testimonial Sheets, CD-ROMS, Videotapes, Gallery Presentation Materials, Artist / Gallery Agreements, Consignment Agreement, Grant Proposals, Bill of Sale and Invoices. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
consignment agreement, opening reception, art buyers, exhibition venues, art consultants, presentation package Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Manhattan Arts International, Jade Moede, Barbara Jones, Dellamarie Parrilli, Fourth Avenue, Nancy Shutterspeed, Arthur Carter, Robert Halftone, Figural Fragments, The Consignment Agreement, Tibet House, Carol Jacobsen, Denise Bibro Fine Art, Salander-O'Reilly Galleries, Antonio Segui, Corning Incorporated, Editor-in-Chief of Gallery, Lao Tsu, Olea Nova New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Business Letters, Biographies, Resumes, Brochures, Artist's Statement, Press Release, Web Sites, Newsletters, Testimonial Sheets, CD-ROMS, Videotapes, Gallery Presentation Materials, Artist / Gallery Agreements, Consignment Agreement, Grant Proposals, Bill of Sale and Invoices. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
consignment agreement, opening reception, art buyers, exhibition venues, art consultants, presentation package Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Manhattan Arts International, Jade Moede, Barbara Jones, Dellamarie Parrilli, Fourth Avenue, Nancy Shutterspeed, Arthur Carter, Robert Halftone, Figural Fragments, The Consignment Agreement, Tibet House, Carol Jacobsen, Denise Bibro Fine Art, Salander-O'Reilly Galleries, Antonio Segui, Corning Incorporated, Editor-in-Chief of Gallery, Lao Tsu, Olea Nova New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 57
books:
See all 57 books this book cites
1
book
cites this book:
- Business And Legal Forms for Fine Artists (3rd Edition) by Tad Crawford on page 108, and Back Matter
- The Oxford Dictionary of Art by Ian Chilvers in Back Matter (1), and Back Matter (2)
- How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul by Caroll Michels in Back Matter (1), and Back Matter (2)
- New York Contemporary Art Galleries by Renee Phillips in Back Matter (1), and Back Matter (2)
- Art Marketing Handbook: Marketing Art in the Nineties by Calvin J. Goodman in Back Matter
See all 57 books this book cites
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