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Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps
 
 
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Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps [Paperback]

Mark Wiskup (Author)
4.9 out of 5 stars  See all reviews (17 customer reviews)


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Book Description

September 15, 2005
Everything you need to make your next talk a resounding success is right here-even if you dread the thought of approaching a podium! In Presentation S.O.S., renowned communications expert Mark Wiskup gives you a quick, concise, and (yes!) fun way to confidently sell your ideas to any audience. Packed with unique tips and featuring nine easy, painless steps that will transform you into a great presenter, this book shows you how to: Develop a "Power Sound Bite" to grab your listeners' attention and focus your message. Get the most out of PowerPoint-and dodge its pitfalls. Avoid seemingly harmless words and expressions that can turn the audience against you. Finish big with a knock-'em-dead "Power Close." Win the Q&A battle-learn how to handle even the toughest questions and most difficult members of your audience. Book jacket.


Editorial Reviews

About the Author

Mark Wiskup is a renowned communications expert who speaks nationwide to many Fortune 500 companies. He is the President of Wiskup Communications.

Product Details

  • Paperback: 192 pages
  • Publisher: Business Plus (September 15, 2005)
  • Language: English
  • ISBN-10: 0446695548
  • ISBN-13: 978-0446695541
  • Product Dimensions: 5.2 x 0.5 x 8 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,276,589 in Books (See Top 100 in Books)

More About the Author

CEOs and managers across North American, Europe and Asia confide in Mark Wiskup every week about their daunting leadership dilemmas involving employees, vendors and investors. Mark acts as a coach, mentor and advisor - all at the same time - teaching bosses, supervisors and managers how to have more success and more fun, every day by communicating their unique ideas with intensity, joy, and impact.

His clients say he's a task master, intensely helping them to understand how communication disconnects in their organizations always wind up hurting the P&L...and their professional equity. He challenges all audiences; from intimate workshop groups to large conferences of CEOs, with practical and lively sessions that result in energetic group discussions, instant take home value and lots of humor.

Mark is a story teller by nature, starting his post-college years as an award winning television journalist and anchor in Minnesota, Colorado, Florida and Arkansas. He also founded and ran a visual media production company for 15-years with operations in Florida and Colorado.

He has degrees from both UCLA and Northwestern University. Finally, he is proud to say he once served as a driver for Ian Anderson and the band Jethro Tull during several Florida tour dates.



 

Customer Reviews

17 Reviews
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Average Customer Review
4.9 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:
5.0 out of 5 stars Great PowerPoint Chapter!, November 21, 2005
By 
Paul Stromgren (Manhattan Beach, CA) - See all my reviews
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This review is from: Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps (Paperback)
In addition to the positives mentioned in the other reviews, I have to highlight a great chapter on the often misused PowerPoint ("PowerPoint Doesn't Bore Audiences, Lousy Speakers Do") By emphasizing the importance of a good presentation and clear, simple and direct PowerPoint slides, Wiskup shows how to get the most from this tool without getting bogged down by the its technicalities. As a former training director I've seen lots of bad PowerPoint and this book provides a simple antidote.
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11 of 12 people found the following review helpful:
5.0 out of 5 stars Speakers: Read this book, October 12, 2005
By 
Ed Ruggero (Swarthmore, PA United States) - See all my reviews
(REAL NAME)   
This review is from: Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps (Paperback)
Any one chapter of Mark Wiskup's book is worth the price of the whole thing. The novice will appreciate the first chapter on stage fright; I've been a professional speaker for more than a decade, and I found something useful in every chapter. Wiskup's chatty style, clear prose, and story-telling ability even make this an enjoyable read.
My favorite discovery was the Power Sound Bite, which Wiskup calls the PSB. This is the clear, concise and engaging message we all wish we had at our fingertips when someone asks, "What can you do for me and my business?" Wiskup shows you how to build a PSB and provides examples of good, mediocre and bad ones. He also tackles story-telling, which is almost a lost art in some places( even though we all freely admit that we'd much rather listen to a compelling story than a recitation of numbers or business-speak clichés).
If you've ever used the phrase "integrated solutions" and seen people's eyes glaze over, but this book.
If you've ever said that anything was "(fill-in-the-blank)-centric," buy this book.
If you've ever used the clichés "at the end of the day" or the filler word "basically," buy this book and read it before your next presentation, whether it's in front of a large audience or a single decision-maker.

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8 of 9 people found the following review helpful:
4.0 out of 5 stars Practical and Useful! A Keeper!, September 4, 2005
By 
This review is from: Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps (Paperback)
Fear of speaking in front of a group is the third greatest fear of Americans, according to the book of lists -- preceded only by death by fire and death by drowning! Yet in business we are often judged, albeit unfairly, by our ability to present.

Wiskup knows this and does a fine job of helping the reader understand where this fear originates. By understanding the particular hot button that causes your fear to rise up within you and choke your ability to present in a powerful and persuasive way, you begin to understand how to eliminate that fear.

He helps the reader understand the importance of the PSB (Power Sound Bite) to make each presentation memorable. He illustrates the power of these using both classical ("to be and not to be? That is the question!" and "Let them eat cake!") And contemporary ("You like me, you really like me!," "The tribe has spoken," and "You're fired!") examples.

Wiskup also correctly identifies a longtime trend in speaking that needs to be in every presenter's tool kit -- the art of storytelling. It is the key to moving a good presentation to a great presentation. Stories can bring out facts and figures, that presented alone, will never move an audience to life in a way that compels action.

Wiskup also identifies six deadly ways to open a presentation -- that are probably used in 90% of all your presentations -- but you'll have to buy the book to learn what they are and how to avoid them!

I found this to be a practical useful book that will stay on my bookshelf. Armchair Interviews agrees.




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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
power sound bite, sixteen slides, presentation killers, storytelling presentation, connection with the audience, story slide, supporting statement, next presentation, upcoming presentation, new slide
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Joe Friday, Presentation Fear
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Front Cover | Table of Contents | First Pages | Surprise Me!
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