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Presentation Secrets Paperback – September 20, 2011

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Product Details

  • Paperback: 360 pages
  • Publisher: Wiley; 1 edition (September 20, 2011)
  • Language: English
  • ISBN-10: 1118034961
  • ISBN-13: 978-1118034965
  • Product Dimensions: 8 x 0.6 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #181,147 in Books (See Top 100 in Books)

Editorial Reviews


'A very likable book. It's lavishly illustrated with colour images explaining the art of giving speeches and presentations.' (The Speech Writers Guild, January 2012)

From the Back Cover

Do What You Never Thought Possible with Your Presentations

When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about the art of making a unique presentation. World-renowned presentation expert Alexei Kapterev shares knowledge garnered from his years of experience so that you can benefit from his tactics, strategies, and secrets for planning, creating, and delivering a memorable presentation. Covering all aspects of what defines a great presentation in an easy-to-follow format, this book reveals helpful and advanced insight on preparation, storytelling, visual aids, and much more.

The Insider's Guide to:

  • Understanding the "how" and "why" behind a noteworthy presentation

  • Developing strong storytelling and speechwriting skills

  • Establishing key points and setting goals

  • Choosing the right slides for your project and knowing what visual formats are successful and why

  • Learning the best way to present yourself, pace yourself, and keep people interested

  • Finessing the verbal and nonverbal aspects of a presentation

  • Solving presentation-related problems andchallenges

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider TipsExpert advice to help you structure your presentation, build clear and attractive slides, and deliver with passion

  • Valuable InsightsEye-opening descriptions of storytelling techniques employed by the pros

  • Unbeatable AdviceReal-world examples of scripts and slides and little-known tips on design and delivery

More About the Author

Alexei Kapterev is one of the world's leading experts on presentations. Having many years of experience with international and Russian consulting firms he decided to focus exclusively on presentations in 2007. The same year he published a presentation Death by PowerPoint, which saw more than one million views, all with no advertising or promotion. Alexei currently has a private consulting practice in Moscow. As permanent lecturer he teaches at the Graduate School of Business Administration (Moscow State University). He is also working in cooperation with Mercator, Russia's premier studio producing corporate presentations, films and business graphics. One of his presentation scripts was awarded the finalist award at the New York Festivals competition.

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Customer Reviews

4.4 out of 5 stars
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See all 21 customer reviews
This book has everything you could possibly need to know in order to do a good presentation.
BumbleB Media
And, too, this book is a presentation, a presentation about presentation, so I would expect it to be really, really good in regards to this sort of stuff.
Rex Castle
I have learned from this book a lot: how to write a story, how to design beautiful slides and how to present.

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By tom eisenmann on November 6, 2011
Format: Paperback
I teach entrepreneurship at the Harvard Business School, where I badger the students with whom I work to improve their presentation skills. Entrepreneurs are constantly pitching their businesses to potential customers, investors, partners, and employees. A persuasive pitch, delivered well, can have a huge impact. Unfortunately, like many business schools, we do not teach management communications at HBS, and most of my students have picked up bad presentations habits in their past jobs with consulting firms, investment banks, etc. Their slides are cluttered, their presentation decks are poorly structured, and they don't know how to connect with an audience.

I've been looking for a book for my students that covers the basics of structuring a coherent presentation, creating effective slides, and delivering a presentation in a compelling manner. Previously, I had to send students to three separate sources: Barbara Minto's "Pyramid Principle," Garr Reynold's "Presenation Zen," and Scott Berkun's "Confessions of a Public Speaker." These are wonderful books, and anyone who creates and delivers presentations should read them. But Kapterev's "Presentation Secrets" provides a terrific overview of all three topics, and it's the right place to start for anyone who wants build their presentation skills. Kapterev provides conceptual frameworks, helpful examples, and practical advice. His warmth and his empathy for anyone who must stand up and address a crowd come across nicely in the book.
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11 of 11 people found the following review helpful By Rex Castle on November 18, 2011
Format: Paperback
In a word, "Spectacular." Mr. Kapaterev's last chapter with all the references and links to other works is worth the price of the book and the last chapter is something of a synopsis of all the preceding chapters and that "all" is substantial and significant. There were things in this work that I of course disagreed with. Like Mr. Kapaterev makes the rather amazing assertion on page 11 "Everybody knows how to write." My initial response when I read this was "Wow!" But, then, most everyone can probably put some words on a page, which probably constitutes writing in its strictest sense. He also suggests that as long as we're providing value to our audience we don't need to worry too much about going over time. I think if I were President Obama, or perhaps Martin Luther King, Jr., or maybe Steve Jobs, or maybe Mr. Kapertev I could get away with not living to the promise I make to my audience in terms of their time. But, as hard as I try I don't think anyone will ever accuse me of being any of the latter and if we start late or go over our allotted time we are perhaps not going to receive the kiss of death, but we're going to invite it to the party. Statements like that were a bit distracting. In addition there are a whole ton of the word "it" used without an antecedent, which simply makes me, the reader, work harder than I care to. There are, too, quite a few grammar/English things (like "it" used instead of "in," or "that" used instead of "than," or a reference or two that doesn't reference the right spot) that probably no one else notices, but us old English teacher/editor, those were a bit distracting. And, too, this book is a presentation, a presentation about presentation, so I would expect it to be really, really good in regards to this sort of stuff.Read more ›
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14 of 16 people found the following review helpful By William Cohen on October 11, 2011
Format: Paperback
A Russian giving advice on how to give presentations? Yes, that's right. Mr Kapterev produced a YouTube short which went viral and he's been asked by a publisher to go deeper. This is quite similar to Nancy Duarte's Resonate in that it provides advice for the TED era - we don't get the same examples from politicians which have faded from memory - Kapterev refers to examples from Steve Jobs, Eddie Izzard and story gurus like Robert McKee. These are very personal and idiosyncratic musings on what it takes to be a great presenter. I found gems about slides, fonts, audiences and memorising scripts.

When I pick it up I feel I'm in the company of an entertaining and humble expert who wants to share his expertise. It's an international book, which draws upon the 'global' business culture. As the founder of the UK Speechwriters' Guild, I recommend it.
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3 of 3 people found the following review helpful By Alain B. Burrese TOP 1000 REVIEWERVINE VOICE on January 15, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
"Presentation Secrets: Do What You Never Thought Possible With Your Presentations" by Alexei Kapterev is a good text book on preparing and giving presentations. I say text book because this really reminds me of a college text book for a class focusing on presentations, rather than many of the presentations and speaking book on the market.

As a text book, it is done well. There are color pictures, graphs, charts, side bars, (and I like the little side notes in a handwriting font), and the formatting you expect from a text book. With that, it does get a bit heavy and boring in a few places, like a text book.

The good thing about this book is there is a lot of information here. It would be especially valuable to the person who enjoys studying, and can take heavy information and apply it to presentations they need to deliver. Especially for those who use slides, something this author is encourages and spends a large part of the book discussing.

After a chapter on what presentations are: story, slides, delivery, and three principles (focus, contrast, unity), the book is divided into three parts. 1. Story. 2. Slides. 3. Delivery. Each of these parts has several chapters, and each chapter is summed up, again, like text books. There is also a final chapter that provides some resources and where to go from this book.

The best secret to giving dynamite presentations is to give presentations. Practice, practice, practice. That is the biggest secret. This book however, does provide a lot of good advice and practical information, along with theory and academic instruction for study on the topic of presentations. Even though the text is under 300 pages, it is not a quick easy read.
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