Presenting Digital Cash [Hardcover]

Seth Godin (Author)

Book Description

Publication Date: November 1995

Presenting Digital Cash introduces readers to the expansion of electronic commerce, both from the new business models and from the existing business models that are looking to digital cash as a way to supplement their revenue stream.
-- Explains how digital cash is used on the Web
-- Teaches how to exploit its use in business
-- Explores its present day uses with examples

Editorial Reviews

Amazon.com Review

As a rule, money is exciting to get but mighty dry to read about. Presenting Digital Cash breaks the rule--the second half of it anyway. Seth Godin grabs you with wit, stimulates you with new possibilities, and opens your eyes to trends that could change our relationship with money the way cash changed barter and was itself changed by checks and credit cards. Will digital cash bring greater freedom from theft? A true world economy? An end to counterfeiting or a way for hackers to create financial chaos? Godin examines today's situation and what it may bode for tomorrow.

Product Details

• Hardcover: 250 pages
• Publisher: Sams Publishing; 1st edition (November 1995)
• Language: English
• ISBN-10: 1575210622
• ISBN-13: 978-1575210629
• Product Dimensions: 9 x 7.4 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,379,789 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of fifteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.

Recently, he launched The Icarus Deception via Kickstarter, which reached its goal in less than three hours. It will be available to the public in January of 2013.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

Amazon Author Rankbeta 

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#25 in Books > Business & Investing

#39 in Kindle eBooks > Business & Investing

#25 in Books > Business & Investing

#39 in Kindle eBooks > Business & Investing

Most Helpful Customer Reviews

3.0 out of 5 stars letter from past about digital cash and some historical (now) lessons April 7, 2010

By Andy Tir

Format:Hardcover

book has lost almost all original value as whole plethora of earlier internet services had gone biting dust. Currently it has rather historical value, and may be the fact it is one of earlier books by Seth Godin