Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (Hardcover)

~ (Author)
Key Phrases: mutual reference, audience advocate, lentigo senilis, Flow Structure, Opening Gambit, Audience Advocacy (more...)

Editorial Reviews

Product Description

Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! "A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago." Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation "Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you." Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start "Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know." Scott Cook, Founder, Intuit Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly!discover common ground! and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! / What you must do to tell your story Focus before Flow: identifying your real goals and message / The power of the WIIFY: What's In It For You Staying focused on what your audience really wants / Capture your audience in 90 seconds! and never let go! Opening Gambits and compelling linkages / Master the art of online Web conferencing Connecting with your invisible audience / From brainstorming through delivery Crafting the Power Presentation, one step at a time

From the Back Cover

Named by FORTUNE Magazine as a "Must-Read"

 

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

 

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

 

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

 

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

 

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

 

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

 

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

 

•   What you must do to tell your story

     Focus before Flow: identifying your real goals and message

 

•   The power of the WIIFY: What’s In It For You

     Staying focused on what your audience really wants

 

•   Capture your audience in 90 seconds… and never let go!

     Opening Gambits and compelling linkages

 

•   Master the art of online Web conferencing

     Connecting with your invisible audience

 

•   From brainstorming through delivery

     Crafting the Power Presentation, one step at a time

 

 

 

See all Editorial Reviews

Product Details

• Hardcover: 288 pages
• Publisher: FT Press; Upd Exp edition (November 27, 2008)
• Language: English
• ISBN-10: 0137144172
• ISBN-13: 978-0137144174
• Product Dimensions: 9 x 6.2 x 1.1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #6,549 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent - Terrific Coaching on Presentations, June 11, 2009

By	G. Lapidus (Bay Area, California USA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

Most of us get so caught up in what we want to say, or believe important, we leave those we are presenting to behind. This book is excellent in coaching one to understand how to be far more effective with presentations. After 30-years of presenting, I still found the information in this book to be priceless.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A MUST-READ for any human-being!, May 30, 2009

By	Oscar Fabra (Bogotá, Colombia) - See all my reviews

Amazon Verified Purchase

This book really amazed me... especially because I though I knew something about presentations (one thinks that presentation is just about the simple advices that teachers always tell us in college), but I was completely wrong... if you have never taken a very serious course on presentations (like me), I'm really sure you'll learn many things you never knew you would... Though I am hardly starting to put it in practice, I know it is very useful, especially for business plan presentations, which is the main focus of the author... I recommend it!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Best presentation content creation book, September 12, 2009

By	David C. Knox "dknoxxx" (Chantilly, VA USA) - See all my reviews (REAL NAME)

There are two parts to presenting: content creation and content delivery. This book is the best one I have found to discuss the content creation. It does so not from the ridiculous "Here's how to make a PPT slide," but rather from the perspective of how to create an organized, impactful and effective message.

This is a must read book and I forced upon my entire sales organization.