"This clear and lucid book fills a glaring void in the literature by providing a direct comparison of digital media dynamics in five US presidential campaigns, from 1996 to 2012. Stromer-Galley makes the provocative case that even the striking campaigns of Barack Obama did not depart far from the historical practice of 'controlled interactivity,' in which campaigns direct citizens' involvement while circumscribing genuine deliberation and engagement." --Bruce Bimber, University of California, Santa Barbara
"Jennifer Stromer-Galley's Presidential Campaigning in the Internet Age is a pathbreaking book that belongs on the shelves of every serious student and scholar of political communication." --Kathleen Hall Jamieson, Director of Annenberg Public Policy Center, University of Pennsylvania
"The strength of Stromer-Galley's work lies not only in its ambitious approach that traces the rise and continued presence of controlled interactivity over the course of more than 15 years, but in the fact that such an approach asks us to think of practices as evolutionary and question how such evolution complicates and expands on traditional concerns of political communication." - Political Communication
"Jennifer Stromer-Galley points to the establishment of a new 'two step flow' of political communications...highlight(ing) the dilemma of participatory democracy within the context of a well-disciplined online campaign. The Internet, or 'digital communication technology' as Stromer-Galley calls it, has become central to the successful political campaign"--Kathleen Knight, Columbia University, Political Science Quarterly
About the Author
Jennifer Stromer-Galley is Associate Professor in the School of Information Studies at Syracuse University.