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Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics) 1st Edition

5 out of 5 stars 1 customer review
ISBN-13: 978-0199731947
ISBN-10: 0199731942
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Editorial Reviews


"This clear and lucid book fills a glaring void in the literature by providing a direct comparison of digital media dynamics in five US presidential campaigns, from 1996 to 2012. Stromer-Galley makes the provocative case that even the striking campaigns of Barack Obama did not depart far from the historical practice of 'controlled interactivity,' in which campaigns direct citizens' involvement while circumscribing genuine deliberation and engagement." --Bruce Bimber, University of California, Santa Barbara

"Jennifer Stromer-Galley's Presidential Campaigning in the Internet Age is a pathbreaking book that belongs on the shelves of every serious student and scholar of political communication." --Kathleen Hall Jamieson, Director of Annenberg Public Policy Center, University of Pennsylvania

"The strength of Stromer-Galley's work lies not only in its ambitious approach that traces the rise and continued presence of controlled interactivity over the course of more than 15 years, but in the fact that such an approach asks us to think of practices as evolutionary and question how such evolution complicates and expands on traditional concerns of political communication." - Political Communication

"Jennifer Stromer-Galley points to the establishment of a new 'two step flow' of political communications...highlight(ing) the dilemma of participatory democracy within the context of a well-disciplined online campaign. The Internet, or 'digital communication technology' as Stromer-Galley calls it, has become central to the successful political campaign"--Kathleen Knight, Columbia University, Political Science Quarterly

About the Author

Jennifer Stromer-Galley is Associate Professor in the School of Information Studies at Syracuse University.

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Product Details

  • Series: Oxford Studies in Digital Politics
  • Paperback: 240 pages
  • Publisher: Oxford University Press; 1 edition (January 30, 2014)
  • Language: English
  • ISBN-10: 0199731942
  • ISBN-13: 978-0199731947
  • Product Dimensions: 9.2 x 0.8 x 6.2 inches
  • Shipping Weight: 12.3 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #392,039 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition
This book provides a complete overview on the use of internet by US political campaigns, from 1996 to 2012. Stromer-Galley analyzes the shifting nature of campaigns and how they adapted to the changes of the web over the years, with a critical position towards the possibility of campaigns to be more open to citizen participation. It also shows how the Obama social media success in 2008 had roots in previous elections, demonstrating that online practices are organic and not always successful at first.
It is a indispensable book for academics, political junkies and curious people who are interested in understanding how technologies transform - and are transformed by - political campaigns.
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