Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations [Paperback]

Linda B. VandeVrede (Author)

Book Description

Publication Date: January 7, 2005

This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.

Editorial Reviews

Review

"...all the best PR advice you've ever tried to give a CEO in one handy little book..." -- The Measurement Standard, Katie D. Paine, February 2005

"One of the best lessons in this book is that the editor, not the product or company, is your boss." -- Lisa Vaas, associate editor, eWEEK.com

"The author clearly and concisely discusses important aspects of a complete public relations program..." -- Andy Marken, Marken Communications, Inc. February 2005

"This book is a nice introduction to public relations for an executive at a small or midsize company..." -- Phoenix Business Journal, Stephanie Houser, March 4, 2005

"This book is your roadmap to understand how editors think and how to make your efforts more successful." -- Doug Chapin, president and CEO, GlobalSight

"VandeVrede understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." -- Dale Dauten, King Features columnist ("The Corporate Curmudgeon" and "Kate & Dale Talk Jobs" and author of The Gifted Boss.

About the Author

Linda VandeVrede has nearly 25 years of experience working with high-tech companies of all sizes and stages both as in-house PR director and outside PR counsel. Regardless of the companies' market focus and product, she has consistently improved their market leadership position through proven public relations strategies, which she shares in this guide. She is a winner of the American Society of Business Publication Editors' gold and silver awards for her business writing, and is a member of the Public Relations Society of AMerica, the Instrumentation, Systems and Automation Society, and the Arizona Technology Council.

Product Details

• Paperback: 133 pages
• Publisher: VandeVrede Public Relations, LLC (January 7, 2005)
• Language: English
• ISBN-10: 0976252708
• ISBN-13: 978-0976252702
• Product Dimensions: 8.8 x 5.9 x 0.4 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,133,177 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Not intended for the consummate PR expert, January 18, 2007

By 

FILIPPO SEGATO - See all my reviews

This review is from: Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations (Paperback)

To the point, informed and rich in examples. Excellent if your are looking for a quick overview of all that is needed to run a PR department in a company. Extremely useful for those who haven't a clue on what's PR and how relations with editors work. Also interesting for those who want to be reassured on their main tasks as a PR exec. But if you have a degree in journalism or already have experience in PR and media relations: leave it.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Terrific tips for small businesses - and book authors, March 25, 2005

By 

Marion E. Gold "Book Author & Editorial Writer" (Chicago, IL USA) - See all my reviews
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This review is from: Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations (Paperback)

VandeVrede outlines a clear and critical strategy for do-it-yourself executives who want to promote their companies and services. She reminds even the seasoned executive that it's not enough to talk about your company from your own perspective. Editors need information that readers want and need. That means taking a close, hard and objective look at what you have to offer - and how your services and products will be perceived in the marketplace. Remember, you never get a second chance to make a first impression; so the first time you contact an editor - make it count! (Reviewer is the author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "Top Cops: Profiles of Women in Command.")

5.0 out of 5 stars A real-world perspective on truly effective PR, March 27, 2005

By 

G. Griffith (New Hampshire) - See all my reviews
(REAL NAME)   

This review is from: Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations (Paperback)

While my specialty is not PR, I am a 20+ year marketing consultant who is still often faced with trying to explain to clients why their efforts to send out product announcements aren't yielding any true results. When I first saw the title of this book, I thought to myself "now someone really gets it!". VandeVrede spells it out clearly and effectively that it's all about establishing and nurturing relationships with key editors to understand their perceived needs, and then providing the content that fills their needs (while promoting your business). Effective PR is a process that takes commitment - and VandeVrede's book is a solid primer for business owners and managers who want to understand the step-by-step strategy for making that commitment towards real, measurable results. There's dozens of PR books that will help learn how to write and issue press releases and product announcements. Finally, there's one that tells how to really make PR work for you.