Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category.
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Book Description
Editorial Reviews
Review
"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing
"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners
"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee
"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners
"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee
About the Author
Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has a Master's Degree in Mass Communications from Boston University and a Bachelor's Degree in English from Dickinson College. Linda has won the American Society of Business Publication Editors' Gold and Silver Awards for excellence in business writing, and is a member of the PRSA Counselor's Academy, the Arizona Technology Council, and the Phoenix Social Media Club. A frequent speaker for associations throughout the United States, she lives with her husband, Dale, in Scottsdale, Arizona.
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Most Helpful Customer Reviews
5.0 out of 5 stars
It delivers exactly what it says it will: a solid executive overview of PR,
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This review is from: Press Releases Are Not a PR Strategy (Paperback)
I don't quite understand how the earlier reviewer - a PR professional - was disappointed because they didn't think the book delivered on their expectations. This book delivers exactly what it promises: an "executive overview" of PR. It was not meant to be a detailed, in-depth curriculum on PR designed for the highly experienced PR professional. As a marketing professional myself, I think it's an excellent business primer - and something I recommend to my clients that are business owners or managers who are not PR experts. It's especially valuable for those just starting to think about implementing a PR strategy.
2.0 out of 5 stars
Disappointing,
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Amazon Verified Purchase(What's this?)
This review is from: Press Releases Are Not a PR Strategy (Paperback)
As a PR pro i have to say i am disappointed. I had allot of expectation after seeing this striking title and the book didn't deliver the goods. If i try o think about the kind of person who would enjoy this book it would be a CEO of a med size company who is about to hire a PR pro and wants to understand what is his job.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Kasia, Web 2.0 entrepreneur and enthusiast,
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This review is from: Press Releases Are Not a PR Strategy (Paperback)
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.
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Inside This Book
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First Sentence:
For the purpose of this book, public relations, or PR, is defined as that component of marketing communications whose target audience is primarily editors/reporters, and whose purpose is to paint an accurate picture of a client's strengths and differentiators. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
editorial alert, press tours, media training, speaking opportunities, key media Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sample Company New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
For the purpose of this book, public relations, or PR, is defined as that component of marketing communications whose target audience is primarily editors/reporters, and whose purpose is to paint an accurate picture of a client's strengths and differentiators. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
editorial alert, press tours, media training, speaking opportunities, key media Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sample Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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