Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Press Releases Are Not a PR Strategy 2nd Edition

4.4 out of 5 stars 7 customer reviews
ISBN-13: 978-0976252719
ISBN-10: 0976252716
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$6.20
Condition: Used - Good
Condition: Used: Good
Comment: Used, good condition book. Average cover wear. Pages may have writing, underlining, highlighting and/or notes. Otherwise, pages remain in good condition. Exactly as pictured. Fast shipping from Amazon's fulfillment warehouse!
Access codes and supplements are not guaranteed with used items.
21 Used from $0.01
FREE Shipping on orders over $25.
More Buying Choices
9 New from $10.99 21 Used from $0.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Up to 50% off select books
Featured titles are up to 50% off for a limited time. See all titles
click to open popover

Editorial Reviews

Review

"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing

"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners

"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee

About the Author

Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has a Master's Degree in Mass Communications from Boston University and a Bachelor's Degree in English from Dickinson College. Linda has won the American Society of Business Publication Editors' Gold and Silver Awards for excellence in business writing, and is a member of the PRSA Counselor's Academy, the Arizona Technology Council, and the Phoenix Social Media Club. A frequent speaker for associations throughout the United States, she lives with her husband, Dale, in Scottsdale, Arizona.
NO_CONTENT_IN_FEATURE


Product Details

  • Paperback: 169 pages
  • Publisher: VandeVrede Public Relations, LLC; 2nd edition (March 9, 2007)
  • Language: English
  • ISBN-10: 0976252716
  • ISBN-13: 978-0976252719
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,712,141 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By G. Griffith on November 19, 2011
Format: Paperback
I don't quite understand how the earlier reviewer - a PR professional - was disappointed because they didn't think the book delivered on their expectations. This book delivers exactly what it promises: an "executive overview" of PR. It was not meant to be a detailed, in-depth curriculum on PR designed for the highly experienced PR professional. As a marketing professional myself, I think it's an excellent business primer - and something I recommend to my clients that are business owners or managers who are not PR experts. It's especially valuable for those just starting to think about implementing a PR strategy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As a PR pro i have to say i am disappointed. I had allot of expectation after seeing this striking title and the book didn't deliver the goods. If i try o think about the kind of person who would enjoy this book it would be a CEO of a med size company who is about to hire a PR pro and wants to understand what is his job.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.

Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.

Walt Boyes

Editor in Chief

Control magazine

[...]
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Pages with Related Products. See and discover other items: accounting information systems