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Press Releases Are Not a PR Strategy Paperback – March 9, 2007

ISBN-13: 978-0976252719 ISBN-10: 0976252716 Edition: 2nd

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Product Details

  • Paperback: 169 pages
  • Publisher: VandeVrede Public Relations, LLC; 2nd edition (March 9, 2007)
  • Language: English
  • ISBN-10: 0976252716
  • ISBN-13: 978-0976252719
  • Product Dimensions: 0.4 x 5.9 x 8.8 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,959,859 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing

"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners

"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee

About the Author

Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has a Master's Degree in Mass Communications from Boston University and a Bachelor's Degree in English from Dickinson College. Linda has won the American Society of Business Publication Editors' Gold and Silver Awards for excellence in business writing, and is a member of the PRSA Counselor's Academy, the Arizona Technology Council, and the Phoenix Social Media Club. A frequent speaker for associations throughout the United States, she lives with her husband, Dale, in Scottsdale, Arizona.

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Customer Reviews

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See all 7 customer reviews
I recommend her services regularly and I highly recommend her book.
Walt Boyes
She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.
W.T. "Bill" McKibben
Her book is concise, interesting, and very easy to read and understand.
Kasia!

Most Helpful Customer Reviews

2 of 3 people found the following review helpful By Kasia! on March 19, 2007
Format: Paperback
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.
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By Sarah D. on July 16, 2013
Format: Paperback Verified Purchase
Just the title alone makes me recommend this book. Seasoned PR professionals already know the content--this is for marketing managers and for any manager without a PR background who suddenly says, "let's write a press release on this." You need to have a strategy behind it. This book argues that point well.
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Format: Paperback
I don't quite understand how the earlier reviewer - a PR professional - was disappointed because they didn't think the book delivered on their expectations. This book delivers exactly what it promises: an "executive overview" of PR. It was not meant to be a detailed, in-depth curriculum on PR designed for the highly experienced PR professional. As a marketing professional myself, I think it's an excellent business primer - and something I recommend to my clients that are business owners or managers who are not PR experts. It's especially valuable for those just starting to think about implementing a PR strategy.
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By Asher Dahan on February 19, 2010
Format: Paperback Verified Purchase
As a PR pro i have to say i am disappointed. I had allot of expectation after seeing this striking title and the book didn't deliver the goods. If i try o think about the kind of person who would enjoy this book it would be a CEO of a med size company who is about to hire a PR pro and wants to understand what is his job.
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