Customer Reviews

Press Releases Are Not a PR Strategy

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I don't quite understand how the earlier reviewer - a PR professional - was disappointed because they didn't think the book delivered on their expectations. This book delivers exactly what it promises: an "executive overview" of PR. It was not meant to be a detailed, in-depth curriculum on PR designed for the highly experienced PR professional. As a marketing professional myself, I think it's an excellent business primer - and something I recommend to my clients that are business owners or managers who are not PR experts. It's especially valuable for those just starting to think about implementing a PR strategy.

As a PR pro i have to say i am disappointed. I had allot of expectation after seeing this striking title and the book didn't deliver the goods. If i try o think about the kind of person who would enjoy this book it would be a CEO of a med size company who is about to hire a PR pro and wants to understand what is his job.

What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.

Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.

Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.

Walt Boyes

Editor in Chief

Control magazine

www.controlglobal.com

Linda lays out the details on building a strategic public relations plan. She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.

Her take on PR dismisses the Press Release Mills and Spin Doctors who damage our discipline and those foolish enough to engage them. She fleshes out some of the concerns I expressed in a Barks & Bites OPED in the Public Relations Journal Bulldog Reporter, entitled "I Want A Divorce." Her take on public relations is right in line with the role I advocate in my book, Play Nice, Make Money.

Linda has obviously been there and done it all. While students and PR professionals can gain much from this book, every business executive can gain a much better understanding of the role PR should play in their organization as well. This book should be required reading in every MBA program and business course as well as every communications course offered.

W.T. "Bill" McKibben

Perfect Condition - came right on time - no worries at all!