The book is structured so that following the chapters in order leads to building a fully functioning and live trading PrestaShop. Guidance is also given should you wish to learn or practice your skills in an offline, non-trading environment. Every chapter contains clearly structured and illustrated step-by-step explanation to achieve the goals discussed. Nothing is left for readers to work out themselves, but it would be very simple for them to use the information to go beyond the specific tutorials, should they wish to do so. There is optional additional reading, including more than a dozen specifically written downloadable e-books made available on the book's support website just for readers of PrestaShop 1.3 Beginners Guide. This book is for anybody who wants a fully functioning e-commerce store using PrestaShop. You do not have to have any previous knowledge of PrestaShop or any aspect of e-commerce or business in general. If you do, then you will probably find this guide really valuable as well. The book covers all you need to know about starting your own e-commerce business.
PrestaShop 1.3 Beginner's Guide
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About the Author
John Horton
John Horton comes from a retail sales background where he learned the importance of selling, rather than the mere passive offering of a product or service. By 2005 he was disillusioned with the greedy, integrity-lacking, low-reward, corporate world, and was looking for a way to earn a living without the grind of the 9 to 5 and without having to sell his soul. He decided to investigate an e-commerce venture.
John started his first e-commerce website in 2005. Although only a modest success initially, it was the seed of a eureka moment, a blindingly obvious moment that comes only once in a lifetime. If you can start and run a business with virtually no costs (one that once up and running, has virtually no ongoing ti me commitment), why not make lots of businesses around the same idea?
John now has numerous e-commerce sites as well as other types of web businesses, earning revenue in different ways. John's latest venture is a product comparison website with a unique slant.
It is the low-ti me commitment model of John's businesses that has allowed him to write books aimed at helping others who want to achieve the same thing. He has published training manuals and books with other publishers on the same subject area and this is his first book for Packt. He is an avid fan of all things open source.
John has no formal, technical, or programming background, had no relevant previous business experience, no related educational qualifications, has never borrowed startup capital, is of average intelligence at best, does not have the gift of the gab or any other magical quality, is not especially "lucky" and would sincerely like to point out that it doesn't matter if you are in the same situation as him!
John works from home and spends his spare ti me with his family, Jo, Jack, and James, in Norwich, UK and pursues his hobbies of running, computer gaming, and reading.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Practical and Inspiring,
This review is from: PrestaShop 1.3 Beginner's Guide (Paperback)
PrestaShop 1.3, Beginner's Guide by John Horton does exactly what is suggested by the title in that it provides a comprehensive and detailed guide to novices looking to set up their own online shops. While it is aimed at total beginners it never talks down to the reader and neither does it merely scratch the surface of the topic requiring you to go off and search for the real valuable information somewhere else. This book takes you from clueless beginner (which I undoubtedly was) to someone equipped with the knowledge, resources and additional support to be quite confident in setting up an effective online retail presence (which I believe I now am).From the word go, I was caught by the evident enthusiasm of the author and the fact he is clearly such an expert on the subject. I also liked the fact that he laid down his 'seven day challenge' and included some excerpts from his own 'story' throughout the book. Anyone who has even a faint idea about selling products online would undoubtedly benefit from this book as it gives you not just the technical information but the business input too. Likewise, if you already have an idea of what you want to sell and why it is a good product then you have a complete technical guide as to how to make that happen. It actually helps if you have at least a certain comfort level with some simple computing basics, but even if you don't the processes described are in sufficiently layman's terms to make it easy for almost anyone. I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop. It doesn't go crazy though and go off on any disingenuous tangents by, for example, trying to explain Content Management Systems or some other equally esoteric topic. Overall, I think an excellent balance is achieved. PrestaShop 1.3, Beginner's Guide is written in a very chatty and engaging style and the author's personality comes through loud and clear - you really do feel like he wants to make it as easy as possible for you to succeed. It is always down-to-earth and although the author clearly knows his topic well, he does go to great lengths to take everything step by step and make it as absolutely logical as possible. The level of detail is sufficient if you have never covered the particular task before.The addition of screen shots is also very convenient and makes the process easier. The 'What just happened' section is particularly good and there are plenty of reassuring summaries throughout so you can feel the book is not just running away with itself and the reader can keep recycling and reprocessing the information. Most importantly, he has done it himself and made a success of it. He has set up over 10 online shops, has been through all the different options, experienced the pitfalls, the highs and lows, and is passing on the very best information and advice possible to a new lucky group of shop owners. I am personally working in business and found the book full of very solid advice which could applied in many settings. It is also a great introduction to some of the most modern forms of online marketing including the use of Twitter, Facebook, and Google Adwords. One thing I liked was John's regular reference to the need for a strong, viable business case. Prestashop is a magnificent product but will totally fall flat if your basic offering does not create a customer which Peter Drucker famously said was the purpose of business. It is too easy to fly into the detail of a business before taking time to fully understand your Unique Selling Proposition (USP) and why people buy from you. Likewise, the author also covers key and hard-to-grasp issues like Search Engine Optimisation which I think he correctly identifies as something readers will need to understand. I can honestly say that PrestaShop 1.3, Beginner's Guide covers everything you will need. Not only that, John refers to several free resources he himself has written and provides an extensive list of resources at the end of the book.This book is almost encyclopedic in its treatment of how to set up and use Prestashop and it is certainly something that can used in that way. You don't only get Prestashop related material you also get a lot of valuable business advice, of course in a Prestashop context.Another benefit readers will receive is regular pointers to where they can find other free resources also written by the author. I have to state clearly that John is a long-term friend of mine - to give you an idea we go back to those halcyon days of the Spectrum ZX-81 and the Commodore 64 - yes, we are getting on. Bearing this in mind, I have done my best to write something honest and useful to potential buyers of this book. Although he plays it down, John has always been marvellous with computers and able to effortlessly explain complex technical issues to me, a relative technophobe. Therefore, it does not surprise me he has written something so useful, practical and frankly inspiring.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
PrestaShop 1.3 Newbie,
Amazon Verified Purchase(What's this?)
This review is from: PrestaShop 1.3 Beginner's Guide (Paperback)
I new NOTHING about e-com under the opensource world and this book was a AMAZING. Later on, I had some major security concerns with Prestashop - which forced me to contact John Horton (writer of PrestaSHop 1.3 Beginners Guide). John wrote back to me ASAP and gave me some good tips. I would recommend this book to anyone considering setting up Prestashop, it easy to understand and has some very good advice chapter to chapter.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Needed a all-in-one beginners guide to get started with PrestaShop,
By
Amazon Verified Purchase(What's this?)
This review is from: PrestaShop 1.3 Beginner's Guide (Paperback)
This is good comprehensive beginners guide written to get you up to speed quickly and start using PrestaShop right a way.I really could not fine any off line documents, user guides or instructional manuals to download in English for PrestaShop. Like many people I like reading offline. The online information is broken into many different areas and not really laid out in a logical manner to get an overview. It is more like a "how to do" online instructional manual. On the Con side, I would like to have seen a little more real world explanations and best practices of the functions and features of PrestaShop. Overall this is a great all-in-one guide to getting started with PrestaShop. It would be great to see an intermediate or advance guide to compliment this beginner's guide. CMAC
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