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John Horton comes from a retail sales background where he learned the importance of selling, rather than the mere passive offering of a product or service. By 2005 he was disillusioned with the greedy, integrity-lacking, low-reward, corporate world, and was looking for a way to earn a living without the grind of the 9 to 5 and without having to sell his soul. He decided to investigate an e-commerce venture.
John started his first e-commerce website in 2005. Although only a modest success initially, it was the seed of a eureka moment, a blindingly obvious moment that comes only once in a lifetime. If you can start and run a business with virtually no costs (one that once up and running, has virtually no ongoing ti me commitment), why not make lots of businesses around the same idea?
John now has numerous e-commerce sites as well as other types of web businesses, earning revenue in different ways. John's latest venture is a product comparison website with a unique slant.
It is the low-ti me commitment model of John's businesses that has allowed him to write books aimed at helping others who want to achieve the same thing. He has published training manuals and books with other publishers on the same subject area and this is his first book for Packt. He is an avid fan of all things open source.
John has no formal, technical, or programming background, had no relevant previous business experience, no related educational qualifications, has never borrowed startup capital, is of average intelligence at best, does not have the gift of the gab or any other magical quality, is not especially "lucky" and would sincerely like to point out that it doesn't matter if you are in the same situation as him!
John works from home and spends his spare ti me with his family, Jo, Jack, and James, in Norwich, UK and pursues his hobbies of running, computer gaming, and reading.
This is good comprehensive beginners guide written to get you up to speed quickly and start using PrestaShop right a way.
This book is a very detailed and informative guide yet written in such a simple and informative style that even a beginner like me can follow everything through.
I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop.
Very well done and informative. This is an earlier PrestaShop version than is available now, but still quite useful for beginning your shop. Read morePublished 18 months ago by gregory
This is my first foray into E-commerce and I selected Prestashop after much research although I have to say it was a tough decision with so many others out there. Read morePublished 21 months ago by James M. Hill