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PrestaShop 1.3 Beginner's Guide Paperback – June 14, 2010


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Product Details

  • Paperback: 308 pages
  • Publisher: Packt Publishing (June 14, 2010)
  • Language: English
  • ISBN-10: 1849511144
  • ISBN-13: 978-1849511148
  • Product Dimensions: 7.5 x 0.6 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,741,796 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

John Horton

John Horton comes from a retail sales background where he learned the importance of selling, rather than the mere passive offering of a product or service. By 2005 he was disillusioned with the greedy, integrity-lacking, low-reward, corporate world, and was looking for a way to earn a living without the grind of the 9 to 5 and without having to sell his soul. He decided to investigate an e-commerce venture.

John started his first e-commerce website in 2005. Although only a modest success initially, it was the seed of a eureka moment, a blindingly obvious moment that comes only once in a lifetime. If you can start and run a business with virtually no costs (one that once up and running, has virtually no ongoing ti me commitment), why not make lots of businesses around the same idea?

John now has numerous e-commerce sites as well as other types of web businesses, earning revenue in different ways. John's latest venture is a product comparison website with a unique slant.

It is the low-ti me commitment model of John's businesses that has allowed him to write books aimed at helping others who want to achieve the same thing. He has published training manuals and books with other publishers on the same subject area and this is his first book for Packt. He is an avid fan of all things open source.

John has no formal, technical, or programming background, had no relevant previous business experience, no related educational qualifications, has never borrowed startup capital, is of average intelligence at best, does not have the gift of the gab or any other magical quality, is not especially "lucky" and would sincerely like to point out that it doesn't matter if you are in the same situation as him!

John works from home and spends his spare ti me with his family, Jo, Jack, and James, in Norwich, UK and pursues his hobbies of running, computer gaming, and reading.


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Customer Reviews

4.7 out of 5 stars
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See all 6 customer reviews
This is good comprehensive beginners guide written to get you up to speed quickly and start using PrestaShop right a way.
C. McCory
This book is a very detailed and informative guide yet written in such a simple and informative style that even a beginner like me can follow everything through.
DaveUK
I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop.
John

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By John on July 31, 2010
Format: Paperback
PrestaShop 1.3, Beginner's Guide by John Horton does exactly what is suggested by the title in that it provides a comprehensive and detailed guide to novices looking to set up their own online shops. While it is aimed at total beginners it never talks down to the reader and neither does it merely scratch the surface of the topic requiring you to go off and search for the real valuable information somewhere else. This book takes you from clueless beginner (which I undoubtedly was) to someone equipped with the knowledge, resources and additional support to be quite confident in setting up an effective online retail presence (which I believe I now am).

From the word go, I was caught by the evident enthusiasm of the author and the fact he is clearly such an expert on the subject. I also liked the fact that he laid down his 'seven day challenge' and included some excerpts from his own 'story' throughout the book. Anyone who has even a faint idea about selling products online would undoubtedly benefit from this book as it gives you not just the technical information but the business input too. Likewise, if you already have an idea of what you want to sell and why it is a good product then you have a complete technical guide as to how to make that happen.

It actually helps if you have at least a certain comfort level with some simple computing basics, but even if you don't the processes described are in sufficiently layman's terms to make it easy for almost anyone. I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop. It doesn't go crazy though and go off on any disingenuous tangents by, for example, trying to explain Content Management Systems or some other equally esoteric topic.
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2 of 2 people found the following review helpful By C. McCory on November 13, 2010
Format: Paperback Verified Purchase
This is good comprehensive beginners guide written to get you up to speed quickly and start using PrestaShop right a way.

I really could not fine any off line documents, user guides or instructional manuals to download in English for PrestaShop. Like many people I like reading offline. The online information is broken into many different areas and not really laid out in a logical manner to get an overview. It is more like a "how to do" online instructional manual.

On the Con side, I would like to have seen a little more real world explanations and best practices of the functions and features of PrestaShop.

Overall this is a great all-in-one guide to getting started with PrestaShop. It would be great to see an intermediate or advance guide to compliment this beginner's guide.

CMAC
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2 of 2 people found the following review helpful By Philippe on October 1, 2011
Format: Paperback Verified Purchase
I new NOTHING about e-com under the opensource world and this book was a AMAZING. Later on, I had some major security concerns with Prestashop - which forced me to contact John Horton (writer of PrestaSHop 1.3 Beginners Guide). John wrote back to me ASAP and gave me some good tips. I would recommend this book to anyone considering setting up Prestashop, it easy to understand and has some very good advice chapter to chapter.
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