This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of internet entertainment, video games, and mobile entertainment. The data is analyzed using a structural equation modeling approach for the whole sample and for each domain, respectively. The estimates yield a close overall model fit. However, considerable differences between the domains exist. The model is embedded in a learning theory paradigm that explains why price sensitivity has become an increasingly popular phenomenon. The model and the methodology used in this study can help researchers and practitioners to better understand and cope with price sensitive consumers.
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Inside This Book
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Key Phrases - Capitalized Phrases (CAPs):
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Statistic Std, Goodness of Fit Index, Webster's Third New International Dictionary, Electronic Entertainment Sig, German Pop, Mean Mean, Opinion Leadership Pearson Correlation, Perceived Quality Pearson Correlation, Product Involvement Pearson Correlation, Smart Shopper Feelings Pearson Correlation New!
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Statistic Std, Goodness of Fit Index, Webster's Third New International Dictionary, Electronic Entertainment Sig, German Pop, Mean Mean, Opinion Leadership Pearson Correlation, Perceived Quality Pearson Correlation, Product Involvement Pearson Correlation, Smart Shopper Feelings Pearson Correlation New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
This book cites 69
books:
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- Media Entertainment: The Psychology of Its Appeal (Routledge Communication Series) by Dolf Zillmann in Back Matter (1), Back Matter (2), and Back Matter (3)
- Consumer Behavior by Prentice Hall in Back Matter (1), and Back Matter (2)
- Consumer Behavior by David L. Loudon in Back Matter (1), and Back Matter (2)
- Consumer Behavior by Roger D. Blackwell in Back Matter (1), and Back Matter (2)
- Marketing Research by A. Parasuraman in Back Matter (1), and Back Matter (2)
See all 69 books this book cites
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