The product description states that a 1 pound gold bar is included in each case which explains the high cost. The price will come down closer to release date as they always do. Expect to pay no more than 22.99. I agree that this is a great movie and will be a day one purchase.
It is really high. A more reasonable price and I would have ordered this in a heartbeat. Considering what these things cost to make and package and how many more sales they are going to lose they are losing a lot more money (in lost sales) than they are gaining in the ridiculous markup from a more reasonable price. I have to think their strategy is skimming, with a high price to begin with and then going down each time sales volume falls off. While this is somewhat understandable with new technology devices, it is reprehensible here when the cost of making a DvD is not one that is changing rapidly nor involving increased demand and improvements in technology.
It's not gonna stay that high. Guaranteed. And with amazon.com's policy of if you pre-order it with the higher price, and it goes down closer to release date then you get the lower price, it really doesn't make any sense then why they do it this way. Oh well, it's nothing to get worked up about. I too wish they would have released a blu/dvd/digital copy package.