2009 album from the New Orleans rapper. On 'Always Strapped', the first single (produced by Mr. Beatz), Birdman sets off the ultimate hustler's soundtrack with a relentless mix of sneering rock guitars, jabbing horns, driving 808 drums and plenty of vintage Cash Money braggadocio. The song 'I'm Back' is propelled by a dark futuristic beat. 'Uptown S**t' finds Birdman giving love to his Big Easy 'hood over a sparse synch attack produced by Lil Wayne. On 'What That Is,' Birdman recruits multi-platinum superstar T-Pain, while legendary producer Timbaland unleashes a bluesy percussive sound clash on the dramatic 'Written On It,' featuring Cash Money newest signee, British crooner Jay Sean, The current smash 'Money To Blow' features multi -Grammy award winning Lil Wayne and superstar new comer Drake.
About the Artist
Following three critically and commercially acclaimed albums -- Birdman (2002), Fast Money (2005), and 5 Stunna (2007) -- and a dual-effort with Lil Wayne, 2006's Like Father, Like Son, Birdman has shown tremendous growth on the mic, which is an ironic feat for the executive-turned-artist who never claimed to be an MC.
When it comes to the business of music, Birdman is better known as Cash Money Records Co-CEO Bryan "Baby" Williams. Since founding the label in 1991 with his brother Ronald "Slim" Williams, they've lived up to their name by selling over 30 million records. Rising from humble beginnings in New Orleans, Cash Money has become synonymous with star-studded stunning. In the wake of 2005's Hurricane Katrina, Baby and Slim relocated Cash Money's base of operations from New Orleans to Miami, where they mobilized Lil Wayne to be the top selling artist of 2008. Indeed, they've created the blueprint for flipping adversity to come out on top.
Music is both the foundation and the soundtrack of the Cash Money empire, and Birdman's albums project his way of life -- gems, ink, cars, and fanciful homes. But his omniscient, all-knowing tone appeals to the masses. As the stakes continue rise, Birdman responds by flying higher and remaining an authority on the game, loyalty, and keeping it in the family business.