From Publishers Weekly
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After having read this book, I was impressed enough that I decided to buy a copy for a relative.
Reading this book will help us fight back or at least bring a smile to our face when we realize we have been snookered -- once again.
I found the book to be well written, entertaining enough that i finished its 336pp in three evenings of enjoyable reading.
Really well written book on the psychology of retail pricing and merchandisingPublished 19 days ago by t -wizzle
Well written and informative. Some of it is obvious, otherwise I'd have given 5 starsPublished 1 month ago by S.T.
This book provides many valuable tips for pricing strategies based on customer's cognition on the price. Read morePublished 1 month ago by .
Very intelligent writer . Loaded with stories and supporting studies-almost too many studies. Became a bit overwhelming at times. More summaries would help.Published 3 months ago by John C
It's a pick-up and flip-through book. Some concepts are interesting, but it seems as if the author only had enough content for a few blog posts, and decided to insert some useless... Read morePublished 4 months ago by trevormccormick
One of the things that spurred my interest in economics in high school was the simple idea of supply and demand -- that people/markets behaved rationally based on self interest. Read morePublished 5 months ago by Jim Grinstead
Dr. Poundstone is a marvelous author of mathematical topics. I have all his books.Published 6 months ago by Rudolf Dankwort