From Publishers Weekly
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This is a wonderful review of the pricing research that exists in the world . I had a number of preconceptions very much challenged by this book . Read morePublished 5 months ago by RV52
Have to say, I don't review often, however this book is one of those few game-changer books that you come across maybe 4 times in a lifetime. Read morePublished 6 months ago by John
This is an important work on pricing psychology that has taken its place alongside Ryski's Conversion, Dixon and Toman's The Effortless Experience and Buckingham's First Break All... Read morePublished 6 months ago by Peter Patrick Smith
Really well written book on the psychology of retail pricing and merchandisingPublished 11 months ago by t -wizzle
Well written and informative. Some of it is obvious, otherwise I'd have given 5 starsPublished 11 months ago by S.T.