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After having read this book, I was impressed enough that I decided to buy a copy for a relative.
I found the book to be well written, entertaining enough that i finished its 336pp in three evenings of enjoyable reading.
If you sell odd stuff, the unique items, or in a limited market, the tips and tricks in this book will help a LOT.
I've read all this before in Daniel Kahneman's book Thinking: Fast and Slow.
Priceless becomes ponderous after the first 100 pages. Read more
I learned a lot about how I and others come to estimate the value of something. This is definitely worth reading, and probably re-reading (if the author keeps up with newer... Read morePublished 3 months ago by Moral Hazard
I inherited a small manufacturing company when my husband died in 2011. I've kept it going, and have impressed all my distributors and customers with the excellent upgrades and... Read morePublished 3 months ago by Elenor
Priceless is very informative and explores legitimate statistical studies while still being fun to read. Read morePublished 4 months ago by Ty Parker
Smart book that you don't have to be smart to enjoy
You should read it
I don't know what else to write
If you're in business and deal with discounting or pricing this is a much required read. It opened my eyes to what really goes on behind a discount.Published 7 months ago by A. Presotto
An excellent book if you want to understand the psychology and scientific research behind pricing strategies. Read morePublished 7 months ago by M. Rosenthal
Interesting book. Author does a good job of revealing many of the tricks that marketers use to set prices. Read morePublished 8 months ago by Wheeler Mike
Fascinating book on pricing, especially how we respond irrationally to prices. We buy more of the 200 dollar bag if there is a 1,000 dollar bag displayed in the sore. Read morePublished 9 months ago by Jackal