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This is an important work on pricing psychology that has taken its place alongside Ryski's Conversion, Dixon and Toman's The Effortless Experience and Buckingham's First Break All... Read morePublished 3 days ago by Peter Patrick Smith
Really well written book on the psychology of retail pricing and merchandisingPublished 4 months ago by t -wizzle
Well written and informative. Some of it is obvious, otherwise I'd have given 5 starsPublished 5 months ago by S.T.
Very intelligent writer . Loaded with stories and supporting studies-almost too many studies. Became a bit overwhelming at times. More summaries would help.Published 7 months ago by John C
It's a pick-up and flip-through book. Some concepts are interesting, but it seems as if the author only had enough content for a few blog posts, and decided to insert some useless... Read morePublished 8 months ago by trevormccormick
One of the things that spurred my interest in economics in high school was the simple idea of supply and demand -- that people/markets behaved rationally based on self interest. Read morePublished 9 months ago by Jim Grinstead
Dr. Poundstone is a marvelous author of mathematical topics. I have all his books.Published 10 months ago by Rudolf Dankwort