Pricing Guide for Web Services: How to Make Money on the Information Data Highway [Paperback]

Robert C. Brenner (Author)

Book Description

ISBN-10: 0929535189 | ISBN-13: 978-0929535180 | Publication Date: June 1997

A working guidebook to making maximum profit in Web design and development. Shows how to identify and categorize costs, determine productivity, budget costs to the task level, find break-even, and bid flat rates with confidence. Describes pricing strategies and pricing tactics used by other service providers. Explains how to select the right services to offer, how to raise prices, use coupons and rebates, counter cutthroat competition, and set prices that really work. Detailed examples. Includes financial numbers and ratios that you can use to monitor and track business success

Editorial Reviews

Review

Pricing Guide For Web Services is a working guidebook on strategy and tactics for making money mining the Internet gold fields. As thousands of companies experiment with web page design and on-line commerce, demand is growing for experts who can re-purpose content for electronic distribution. Those who can design and present information on-line are discovering that this medium is a fountain of opportunity, and smart technophiles can be richly rewarded for their knowledge and abilities. However, many web publishers don't understand what they're worth or what to charge for their work. Thus they bill much less than they could (or should). The Pricing Guide For Web Services was written to help entrepreneurs approach price from a business perspective. It clearly explains how to identify and categorize expenses, budget services to an hourly cost, find break-even, and bid flat rates with confidence. It's packed with helpful tips and techniques including successful strategies and effective pricing tactics. It also explains how to select the best services to offer, when and how to raise prices, how to use coupons and rebates, how to counter cutthroat competition, and how to set prices that really work. Anyone seeking to earn their livelihood working on the internet and with the web should "read close and think hard" every page of Robert Brenner's Pricing Guide For Web Services. -- Midwest Book Review

From the Publisher

Pricing Guide for Web Services How to Make Money on the Information Data Highway 1

A working guidebook to making maximum profit in Web publishing. Explains how to identify and categorize costs, determine productivity, budget costs to the task level, find break-even, and bid flat rates with confidence. Describes pricing strategies and pricing tactics used by other service providers. Explains how to select the right services to offer, how to raise prices, use coupons and rebates, counter cutthroat competition, and set prices that work. Detailed examples. Includes financial numbers and ratios that you can use to monitor and track business success. Use this book as your Guide to profitable Web service. Published by Brenner Information Group, [phone], $29.95 plus $5 shipping (CA residents add sales tax). ISBN 0-929535-18-9, perfect bound, 282 pages with illustrations, charts and tables. Indexed. For additional information, contact: Marisa Harker [phone], or via e-mail at [e-mail]

Product Details

• Paperback: 281 pages
• Publisher: Brenner Information Group (June 1997)
• Language: English
• ISBN-10: 0929535189
• ISBN-13: 978-0929535180
• Product Dimensions: 7.9 x 5.1 x 0.9 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,235,392 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

5.0 out of 5 stars A "must" for corporate managers & independent entreprenuers., May 4, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Pricing Guide for Web Services : How to Make Money on the Information Data Highway (Paperback)

Now in a completely revised, updated and expanded second edition, Robert Brenner's Price Guide For Web Services: How To Make Money On The Informational Highway continues to hold its place as the industry reference "bible" for learning how to identify and categorize costs, partition jobs to the task level, set baseline prices, find break-even levels, and bid flat rates on any project. Brenner offers helpful tips, techniques and strategies for effective pricing tactics and explains how to select the best services to offer, when and how to raise prices, how to use coupons and rebates to increase sales, how to counter cutthroat competitors, and how to achieve maximum profits. Price Guide For Web Services is a "must" for all corporate and independent entrepreneurial operations with an Internet aspect to their marketing strategy and business plan.

7 of 8 people found the following review helpful:

5.0 out of 5 stars The Must have book for Web Designer & Developers, May 29, 2002

By A Customer

This review is from: Pricing Guide for Web Services : How to Make Money on the Information Data Highway (Paperback)

I've been looking for a book about web pricing for a while now!
We all know Web Design prices is so "Secretive"! But, this book breaks down everything that you need to know and have! If you're a web designer just starting out and is in need of pricing help! This book is the book!

0 of 1 people found the following review helpful:

5.0 out of 5 stars A MUST FOR WEB SERVICE PROVIDERS, January 28, 2008

By 

dayna... (Indianapolis, IN) - See all my reviews

This review is from: Pricing Guide for Web Services: How to Make Money on the Information Data Highway (Paperback)

This book is a must for anyone selling web services. It contains very useful information for any one starting or managing a web services business.