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Pricing Guide for Web Services: How to Make Money on the Information Data Highway Paperback – June 1, 1997

ISBN-13: 978-0929535180 ISBN-10: 0929535189

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Product Details

  • Paperback: 281 pages
  • Publisher: Brenner Information Group (June 1997)
  • Language: English
  • ISBN-10: 0929535189
  • ISBN-13: 978-0929535180
  • Product Dimensions: 7.9 x 5.1 x 0.9 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,760,509 in Books (See Top 100 in Books)

Editorial Reviews


Pricing Guide For Web Services is a working guidebook on strategy and tactics for making money mining the Internet gold fields. As thousands of companies experiment with web page design and on-line commerce, demand is growing for experts who can re-purpose content for electronic distribution. Those who can design and present information on-line are discovering that this medium is a fountain of opportunity, and smart technophiles can be richly rewarded for their knowledge and abilities. However, many web publishers don't understand what they're worth or what to charge for their work. Thus they bill much less than they could (or should). The Pricing Guide For Web Services was written to help entrepreneurs approach price from a business perspective. It clearly explains how to identify and categorize expenses, budget services to an hourly cost, find break-even, and bid flat rates with confidence. It's packed with helpful tips and techniques including successful strategies and effective pricing tactics. It also explains how to select the best services to offer, when and how to raise prices, how to use coupons and rebates, how to counter cutthroat competition, and how to set prices that really work. Anyone seeking to earn their livelihood working on the internet and with the web should "read close and think hard" every page of Robert Brenner's Pricing Guide For Web Services. -- Midwest Book Review

From the Publisher

Pricing Guide for Web Services How to Make Money on the Information Data Highway 1

A working guidebook to making maximum profit in Web publishing. Explains how to identify and categorize costs, determine productivity, budget costs to the task level, find break-even, and bid flat rates with confidence. Describes pricing strategies and pricing tactics used by other service providers. Explains how to select the right services to offer, how to raise prices, use coupons and rebates, counter cutthroat competition, and set prices that work. Detailed examples. Includes financial numbers and ratios that you can use to monitor and track business success. Use this book as your Guide to profitable Web service. Published by Brenner Information Group, (800) 811-4337, $29.95 plus $5 shipping (CA residents add sales tax). ISBN 0-929535-18-9, perfect bound, 282 pages with illustrations, charts and tables. Indexed. For additional information, contact: Marisa Harker (619) 538-0093, or via e-mail at Binfog@aol.com

More About the Author

Robert Brenner is an engineer, consultant, college professor, historical genealogist, and professional speaker with extensive experience in research and information publishing. As a genealogical researcher, he was able to locate and actually visit the ancestral home of the Brenner family in Trochtelfingen, Bavaria. Accepting a challenge, he spent 10 years studying the Bible and researching supernatural and strange incidents recorded in Scripture.

A retired naval officer with distinguished service in both nuclear submarines and microelectronic research and development, Brenner holds a bachelor's degree (BSEE) and two master's degrees (MSEE, MSSM). He was recognized by the Department of Defense as a pioneer in very high speed integrated circuit (VHSIC) research and technology.

He has been a guest speaker at over 50 national conferences and symposiums and is a consultant on pricing and the business of desktop service. In April 2013, he was interviewed about his Supernatural book on the Bob Dutko Radio Talk Show (WMUZ 103.5 FM) in Detroit, Michigan. Professor Brenner is the author of 51 books including Small Business Guide to Pricing, Pricing Web Services, Pricing Tactics, Going Solar: a Homeowner's Experience, and Supernatural & Strange Happenings in the Bible. In addition, Brenner has written over 275 articles and has written technical manuals, user manuals and product line literature for numerous companies. He taught technology and engineering subjects at the community college, university, and graduate school levels. A futurist, he enjoys the challenge of research and is currently sharing his findings through his writing and through presentations to the public.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
This book is not a chart of typical service fees, it is a thorough textbook on marketing and pricing methods, and because of this, I suspect it will disappoint most people attracted by the title. The book commands much more commitment to learning fundamental business theory than a casual Web marketer will be willing to muster, but if you really, REALLY want to learn how to position a service product -- any service-related product, including accounting, engineering and architecture, not just Web design -- then this text will reward you.
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0 of 1 people found the following review helpful By dayna... on January 28, 2008
Format: Paperback
This book is a must for anyone selling web services. It contains very useful information for any one starting or managing a web services business.
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