Pricing Photography: The Complete Guide to Assignment & Stock Prices [Paperback]

Michal Heron (Author), David MacTavish (Author)

Book Description

Publication Date: January 1, 2002

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

Editorial Reviews

Review

Written by successful freelance photographers, Pricing Photography: The Complete Guide to Assignment and Stock Prices is an essential resource for photographers, art directors, and graphic designers explains how to price and negotiate both assignment photography and stock photography. Included are extensive and detailed pricing charts compiled by the authors. Pricing Photography concludes with pricing guidance for photography buyers, who will also find this information indispensable. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Today’s Tough Photography Market Demands Top-Notch Pricing Skills

Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating.

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Product Details

• Paperback: 160 pages
• Publisher: Allworth Press; 3 edition (January 1, 2002)
• Language: English
• ISBN-10: 1581152078
• ISBN-13: 978-1581152074
• Product Dimensions: 8.3 x 10.9 x 0.4 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #464,125 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

95 of 103 people found the following review helpful:

2.0 out of 5 stars Title and abstract are misleading, June 14, 2000

By 

Harry Timko (Tacoma, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Pricing Photography (Paperback)

When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.

33 of 33 people found the following review helpful:

5.0 out of 5 stars Gold mine of information, April 4, 2003

By 

Maria Lyle (Sarasota, Florida) - See all my reviews

This review is from: Pricing Photography: The Complete Guide to Assignment & Stock Prices (Paperback)

I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

41 of 44 people found the following review helpful:

5.0 out of 5 stars A Bible!, April 26, 2000

By 

Paul M. Bowers - See all my reviews

This review is from: Pricing Photography (Paperback)

This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.