Pricing Photography: The Complete Guide to Assignment & Stock Prices (Paperback)

by Michal Heron (Author), David MacTavish (Author) "Photography is an obsession, mostly a joyful one..." (more)
Key Phrases: depends upon usage, annual overhead total, original photographic transparency, Base Fee, Revised Fee, Page Full Page Cover (more...)

Editorial Reviews

Review
Written by successful freelance photographers, Pricing Photography: The Complete Guide to Assignment and Stock Prices is an essential resource for photographers, art directors, and graphic designers explains how to price and negotiate both assignment photography and stock photography. Included are extensive and detailed pricing charts compiled by the authors. Pricing Photography concludes with pricing guidance for photography buyers, who will also find this information indispensable. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.

Product Description
With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.

PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side’s needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.

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Product Details

• Paperback: 160 pages
• Publisher: Allworth Press; 3 edition (January 1, 2002)
• Language: English
• ISBN-10: 1581152078
• ISBN-13: 978-1581152074
• Product Dimensions: 10.9 x 8.4 x 0.5 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #124,861 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

87 of 92 people found the following review helpful:

2.0 out of 5 stars Title and abstract are misleading, June 14, 2000

By	Harry Timko (Covington, WA USA) - See all my reviews (REAL NAME)

This review is from: Pricing Photography (Paperback)

When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.

27 of 27 people found the following review helpful:

5.0 out of 5 stars Gold mine of information, April 4, 2003

By	Maria Lyle (Sarasota, Florida) - See all my reviews

I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

38 of 41 people found the following review helpful:

5.0 out of 5 stars A Bible!, April 26, 2000

By	Paul M. Bowers (San Diego, CA USA) - See all my reviews

This review is from: Pricing Photography (Paperback)

This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.