Review
Written by successful freelance photographers, Pricing Photography: The Complete Guide to Assignment and Stock Prices is an essential resource for photographers, art directors, and graphic designers explains how to price and negotiate both assignment photography and stock photography. Included are extensive and detailed pricing charts compiled by the authors. Pricing Photography concludes with pricing guidance for photography buyers, who will also find this information indispensable. --
Midwest Book Review
--This text refers to an out of print or unavailable edition of this title.
Product Description
With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.
PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other sides needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.
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