Pricing Photography [Paperback]

Michal Heron (Author)

Book Description

ISBN-10: 1880559684 | ISBN-13: 978-1880559680 | Publication Date: May 1, 1997 | Edition: Rev Sub

Pricing Photography is the definitive guide to determining what your photography is worth and getting a fair price for it. With fifty pages of clear, easy-to-read pricing charts for assignment and stock photography, the authors have removed the cloak of mystery that surrounds pricing and negotiating professional photography. If you plan to sell your photography, or even if you have been doing so for years, Pricing Photography is a must.

Editorial Reviews

Review

An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between -- Photo District News

Covers just about every kind of use for advertizing, publishing, and other commercial activities. . . . A valuable discourse for today's professional photo studio -- Communication Arts, March/April 1998

This book is nicely written, and sets out its advice and its assignment and stock pricing information for the U.S. market with great clarity -- Stock Photo Report

This book provides the latest tips for negotiating both assignment and stock prices. It is the definitive guide to determining what your photography is worth and getting a fair price for it, including pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets -- Light and Shade

[Allworth] has come out with one that you might like to own or at least read. . . . Don't wait for the movie to come out, buy Pricing Photography now and put yourself ahead of the game -- Industrial Photography

From the Publisher

Today’s Tough Photography Market Demands Top-Notch Pricing Skills

Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating. --This text refers to an alternate Paperback edition.

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Product Details

• Paperback: 152 pages
• Publisher: Allworth Press; Rev Sub edition (May 1, 1997)
• Language: English
• ISBN-10: 1880559684
• ISBN-13: 978-1880559680
• Product Dimensions: 10.9 x 8.4 x 0.5 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #2,207,257 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

94 of 102 people found the following review helpful:

2.0 out of 5 stars Title and abstract are misleading, June 14, 2000

By 

Harry Timko (Tacoma, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Pricing Photography (Paperback)

When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.

33 of 33 people found the following review helpful:

5.0 out of 5 stars Gold mine of information, April 4, 2003

By 

Maria Lyle (Sarasota, Florida) - See all my reviews

This review is from: Pricing Photography: The Complete Guide to Assignment & Stock Prices (Paperback)

I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

41 of 44 people found the following review helpful:

5.0 out of 5 stars A Bible!, April 26, 2000

By 

Paul M. Bowers - See all my reviews

This review is from: Pricing Photography (Paperback)

This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.