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2 Reviews
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6 of 7 people found the following review helpful:
5.0 out of 5 stars
Pricing Brick,
By
This review is from: Pricing: Making Profitable Decisions (Hardcover)
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
2 of 7 people found the following review helpful:
2.0 out of 5 stars
Disappointed At UTPA,
Amazon Verified Purchase(What's this?)
This review is from: Pricing: Making Profitable Decisions (Hardcover)
International Books sent me a "1979" version of book "Pricing" by Monroe. The book I viewed and purchased via amazon did not look like the copy I received which was a hardcover green book 1979 edition. This should never happened and I expect a full refund from Amazon and/or International books.
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Pricing: Making Profitable Decisions by Kent B. Monroe (Hardcover - September 18, 2002)
Used & New from: $65.36
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