Pricing Your Services offers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of the issues that face owners, general managers, fitness managers, and trainers when it comes to pricing training services. The DVD covers a variety of key factors involved in pricing training services, including discounting, multilevel-tier systems, handling member objections, building in value, and setting staff up to succeed.
Among the topics covered:
A rundown of prices
Packages and discounts
Small-group and partner training
Audience question-and-answer session
Produced in cooperation with the IDEA Health and Fitness Association.
About the Actor
Darren Jacobson has a degree in human movement science and holds numerous personal-training and group-training qualifications. The innovator of the cutting-edge Franchise Personal Training concept for Virgin Active South Africa, he currently oversees 80 health clubs and over 550 personal trainers. Darren has presented at numerous fitness workshops across South Africa and abroad.
Nicki Anderson is the author of Reality Fitness: Inspiration for Your Health and Well-Being. An IDEA master trainer, she is a health and fitness columnist for suburban Chicago newspapers, as well as a family fitness contributor for eDiets. She is a NASM-certified personal trainer and sits on the IHRSA Entrepreneurial Advisory Board, the Personal Training Committee for IDEA, and USA Today s Entrepreneurial Advisory Board. Nicki is a much sought-after speaker, and addresses groups all over the country.