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5 Reviews
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Average Customer Review
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6 of 8 people found the following review helpful:
4.0 out of 5 stars
Concept of Marketing
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers. The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in...
Published on February 24, 2001
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3 of 3 people found the following review helpful:
2.0 out of 5 stars
Lame... very lame
This book sucks. It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them. There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.
Published on January 31, 2005 by Justin
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3 of 3 people found the following review helpful:
2.0 out of 5 stars
Lame... very lame,
By Justin (Seattle, WA) - See all my reviews
This review is from: Marketing (Hardcover)
This book sucks. It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them. There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.
6 of 8 people found the following review helpful:
4.0 out of 5 stars
Concept of Marketing,
By A Customer
This review is from: Marketing 2000 Edition Study Guide (Paperback)
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Easy to Read,
This review is from: Marketing (Hardcover)
As far as text books go, this was an easy read. Well put together and easy to understand concepts.
1 of 2 people found the following review helpful:
2.0 out of 5 stars
Marketing,
By
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Loose Leaf)
I paid far too much for the product received. The binder was broken and some of the pages were torn. I had to buy reinforcements for the whole book (looseleaf) and another binder. All-in-all, I was VERY disappointed in this purchase.
0 of 5 people found the following review helpful:
5.0 out of 5 stars
super,
By
This review is from: Marketing (Hardcover)
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
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Pride-Ferrell Marketing by William M. Pride (Hardcover - January 1, 2006)
$254.95 $229.46
In Stock | |
 
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