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A few grammatical errors but a wealth of knowledge. Stop thinking about creating brands from a business plan and step outside the box. A lot of great references. Good read!Published 1 month ago by Bryon Summers
This phenomenal book is the only book you will ever really need to read about marketing.
Most people, when they try to market, take what I call a buckshot approach - just... Read more
There's a reason why this book has been translated into seven languages. It takes an esoteric subject like "branding" (which is so often like molding clouds ) and turns it... Read morePublished 5 months ago by Lisa Arie
Primal Branding has stuck with me for years now. The book anticipated social communities and helps make sense of how and why communities build around products, companies,... Read morePublished 6 months ago by Jonathan Littman
A must read for every startup. In today's world of increasing competition, one must develop creating branding techniques to remain profitable and competitive. Read morePublished 9 months ago by Dela
fab! loved it ......And I have my primal brand......watch out soon for MELBOHEMIAN.COM
Easy to understand and quick to read.
When I saw the cover of this book it called out to be read. After checking it out on Amazon, I bought Primal Branding and devoured it in an afternoon. Read morePublished 18 months ago by Bruce Pulbrook
I had high hopes when I picked up this book based on some of the other glowing reviews. What a huge disappointment. Read morePublished 18 months ago by William R. Thomas
I read this as I am working on my own author branding as J.F.Penn - ancient mystery, modern thrill. I enjoyed the first half but the 2nd was less relevant as it was company... Read morePublished 22 months ago by J.F.Penn