From Publishers Weekly
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I found this book outlined a framework and illustrated it quite well with a variety of examples. His strength in teaching came from using examples of companies across many... Read morePublished 1 month ago by Chelsea Obrien
I liked it! Was a little boring after a while so I just read what I wanted to learn. Real good information though, ima use it for my own stuff (:Published 1 month ago by Uly
Fantastic book, will influence all my marketing efforts moving forward. For a brief overview of the principles, see Patrick Hanlon's SlideShare presentation on the subject. Read morePublished 3 months ago by Austin M. Craig
The book manages to outline what makes a great brand, but fails to deliver on actual ways to implement it. Read morePublished 4 months ago by Amazon Customer
Absolutely love...the audio recording took me across Nebraska completely entertained ...and inspired for the fitness business consulting I do. Read morePublished 5 months ago by Debra Atkinson
Patrick Hanlon nails down the essence of branding and customer satisfaction. Customers who are brand ambassadors are no longer just customers, they are LOVERS!!Published 6 months ago by Amazon Customer
You'll see lots of rave reviews for this book, believe them - fantastic, eye opening power saw that cuts through the traditional B. S. That passes for marketing advice. Read morePublished 7 months ago by alan hill
A few grammatical errors but a wealth of knowledge. Stop thinking about creating brands from a business plan and step outside the box. A lot of great references. Good read!Published 15 months ago by Bryon Summers
This phenomenal book is the only book you will ever really need to read about marketing.
Most people, when they try to market, take what I call a buckshot approach - just... Read more