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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Patrick Hanlon
Average Customer Review: 4.1 out of 5 stars  See all reviews (26)
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From Publishers Weekly
Positing that "a brand is a belief system," Hanlon, founder and CEO of "primal branding" company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called "key factors") to inspire consumer addiction. His formula has vaguely mythic qualities:... Read More

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