A comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior.
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Book Description
Editorial Reviews
Review
“The reader will appreciate Prime-Time Society, which is written in a clear style…[it] commands attention because, for the first time it discusses a series of question that are fundamental to television and to modern society.” —From the Foreword by Roberto DaMatta, University of Notre Dame
"An extremely interesting and ambitious research project….Kottak is correct in concluding that no serious study of modern society can ignore the long-term effects of television." - American Anthropologist
--This text refers to an alternate
Paperback
edition.
From the Inside Flap
A landmark comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior; updated edition has a new introduction bringing the study up to the present.
--This text refers to an alternate
Paperback
edition.
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