—Tom Peters

“Full of expert advice about today’s PrimeTime Woman: who she is, what she cares about, where she shops, and what she buys—PrimeTime Women is a must-read for advertising and marketing professionals who are determined to reach the hearts, minds and wallets of today’s most coveted consumers: women 50-70 who are in their prime!""

—Dana Anderson, President and CEO, DDB Chicago

“Like Marti’s previous books, PrimeTime Women brilliantly continues the story of how and why to market to women.  This book focuses on the PrimeTime in the lives of women ages 50-70.  Finally a book that tells you where the dollars really are and the best strategies to capture them.”

—Marsha Firestone, Ph.D., President and Founder, Women Presidents’ Organization 

“A great read with fascinating detail and data. But best of all—now I actually look forward to aging, after learning that PrimeTime Women statistically are feistier, more fulfilled, less anxious and overall happier than their younger selves. And they're an increasing financial force marketers must reckon with and cater to!  A must-read for women and all marketers!

—Cynthia Good, CEO & Founding Editor,  PINK magazine

“Just like Marti Barletta’s powerful and engaging presentations, this book is chock-full of breakthrough insights and practical ideas to stimulate marketers.  PrimeTime Women makes you think and offers the strategies you need to move ahead with today’s most powerful and influential target, Boomer women.”

--Roger Dow, President and CEO, Travel Industry Association of America

“We are ever-conscious of  the changing physiology of an aging population  and focused on designing products that help make life simpler. Marti Barletta's ground-breaking new book PrimeTime Women reinforces these ideas and provides bold new  insights into this powerful market segment.”

—Lisa Bacus, Director, Global Marketing Strategy, Ford Motor Company

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