More About the Author
Marti Barletta helps organizations get smart about women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 17 languages, and co-author with Tom Peters of Trends (July 2005). Her most recent book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades.
A Wharton MBA, Barletta founded her company, The TrendSight Group (www.trendsight.com), to help companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers, including consumers, corporate executives and business owners. Her consulting clients have included Acton, Allstate, B101, Deloitte Consulting, Ford, Frito-Lay, GE Appliances, Gold Eagle, Logitech, Neuberger Berman, New York Life, Seasonique, Serta, Trade Secret, Toys R Us, Volvo and Wachovia. Recently, Marti has been expanding her proprietary GenderTrends™ principles to apply to recruiting and retaining more women in the workplace as companies prepare for the severe shortage of skilled talent predicted to become a critical limitation on company success within the next three years. Barletta currently serves on the Advisory Boards of GRAND magazine, International Mature Marketing Network, and Embrace Pet Insurance; and is a member of the distinguished Women Gurus Network.
As the recognized international authority on marketing to women, Barletta has been quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, among others, as well as in the Wall Street Journal, New York Times, USA Today, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Her dynamic style, command of her subject and passion for her topic have made her a popular speaker at hundreds of corporations and professional associations. Combining gender expertise, marketing experience and a lively sense of humor, her keynotes and workshops deliver eye-opening insights that audiences find highly entertaining and actionable.