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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Hardcover – January 2, 2007
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More About the Author
Marti Barletta uses her proprietary GenderGenius™ principles and The Buyer Multiplier™ toolkit to help B2C and B2B clients get more customers, and make more money per customer. Her first book, Marketing to Women, is available in 19 languages. Her latest book, PrimeTime Women, focuses in on the market's high-spending sweet spot - women in their mid-life prime - and shows marketers how to use this under-served segment's growth, size and buying power to turbocharge their business results.
As the go-to authority on marketing and selling to women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Inc., Fast Company, TIME, Bloomberg Businessweek, and many other publications worldwide.
A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including countries as diverse as Australia, Chile, Denmark, Dubai, Japan, Spain and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including automotive, banking, consumer products, investment services, retail, travel/tourism and eal estate development, to name a few. She is proud that numerous clients have booked her for return appearances and sponsored her for speaking series to their own customers.
Ms. Barletta's F500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others (complete list at www.trendsight.com). She has recently expanded her offerings to make them accessible to mid-size enterprises via customized coaching arrangements; and small businesses will soon be able to access her ideas through webinars, self-study seminars and group coaching programs.
Her lively style, command of her subject and passion for her topic create engagement and "Aha!" moments among everyone she works with. She connects easily with audiences and clients, who enjoy her sense of humor and love her practical tactics tailored specifically to their business issues and opportunities.
Top Customer Reviews
I presume to offer an admittedly unorthodox suggestion: After reading the Foreword and Introduction, proceed immediately to the final chapter in which Barletta offers an Executive Summary which includes a brief but brilliant explanation of "the seven building blocks" for understanding, reaching, and then increasing share of "the world's largest market segment." My opinion is that reading this final chapter establishes a frame-of-reference and thematic context for absorbing and digesting the material that precedes it. One reviewer's opinion....
As is her custom, Barletta makes brilliant use of a number of reader-friendly devices throughout her narrative that facilitate and expedite reviews later of key passages.Read more ›
The overarching theme of PrimeTime Women really isn't the money they control - it's the fact that they are taking control of their lives. This is a phenomenon unique to Baby Boomers (and a bit older). After fifty is better than before fifty. There has always been a small percentage of women who bloomed in their later years. For Boomers it's become a generational ethos.
The second part of the book is nuts 'n bolts. I was swept away by many of her "word-of-mouth" marketing paradigms. She eschews the cheesy WOM tactics so often used today in favor of real, truly inspired marketing/PR/promotional techniques.
Most Recent Customer Reviews
Very thorough discussion on the value of marketing to this relatively untapped market, citing research from a variety of sources. The "how to" was limited to 2 chapters. Read morePublished on July 15, 2013 by Amazonian
Barletta is an incredible wealth of knowledge on gender-specific marketing to women. Each of her books is a must-have for anyone trying to reach any age subset of women.Published on January 19, 2013 by Happy in Virginia
hm, a book based on your sexist bias, good for sales, or for selling to a certain segment of humans i guess, the sadness of these pieces of crap is the closed off narrow attempt at... Read morePublished on March 20, 2009 by mark twain
I have this book and Marketing To Women and both are great and well worth the investment. I also have one by Brown and her's is likewise great!Published on January 27, 2009 by Nellie Moore
The power of the purse may be the most potent tool available to protect the environment. As Marti Barletta makes clear in her book, "prime time" women - those 50-70 - have enough... Read morePublished on May 12, 2008 by Diane MacEachern