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Primer on Decision Making: How Decisions Happen
 
 
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Primer on Decision Making: How Decisions Happen [Hardcover]

James G. March (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

May 23, 1994
Building on lecture notes from his course at Stanford University, James G. March provides an introduction to decision making, a central human activity, fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioural science to show decision making in its broadest context. By emphasizing how decisions are actually made - as opposed to how they should be made - he enables those involved in the process to understand it both as observers and as participants. In addition, March explains key concepts of vital importance to decision makers, such as limited rationality, history-dependent rules, and ambiguity, and weaves these ideas into a full depiction of decision making.


Editorial Reviews

Review

Sidney G. Winter Deloitte and Touche Professor of Management, The Wharton School A wonderfully balanced and urbane account of the realities of decision making in a complicated world. -- Review

About the Author

James G. March is the Jack Steele Parker Professor of International Management and a professor of political science and sociology at Stanford University. Professor March is the author and co-author of numerous books and hundreds of journal articles on organizations, decision making, and leadership. He lives in Stanford, California.

Product Details

  • Hardcover: 289 pages
  • Publisher: Free Press; 1 edition (May 23, 1994)
  • Language: English
  • ISBN-10: 0029200350
  • ISBN-13: 978-0029200353
  • Product Dimensions: 9.3 x 6.1 x 1.2 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #566,555 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

41 of 46 people found the following review helpful:
4.0 out of 5 stars A thorough review of decision making principles, September 5, 1999
By 
nikolai@aoe.vt.edu (Blacksburg, Virginia, US) - See all my reviews
This review is from: Primer on Decision Making: How Decisions Happen (Hardcover)
This well written book presents a comprehensive and unbiased review of decision making concepts. It contrasts methods that select decisions on the basis of the anticipated consequences and rule based methods. It covers the topic of ambiguity quite well. However, I wished it covered more extensively decision making under risk. It is written at a high level and is somewhat difficult to read. However, it provides excellent insights in the decision making process.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars I wish I had read this book when I was younger, September 1, 2011
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I wish I had read this book when I was younger. This is wonderful review of basic decision making principles. It's a little bit dry but overall is very readable.
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6 of 40 people found the following review helpful:
5.0 out of 5 stars closer than life., September 30, 1999
By A Customer
This review is from: Primer on Decision Making: How Decisions Happen (Hardcover)
a book which should be a part of our daily educatio
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Inside This Book (learn more)
First Sentence:
By far the most common portrayal of decision making is one that interprets action as rational choice. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
multiple actor decision making, behavioral students, temporal sorting, evocative ambiguity, slack search, decision intelligence, successful decision makers, decision engineering, consequential choice, decision arenas, inconsistent preferences, decision making assume, limited rationality, mutual indifference, knowledge providers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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