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Primer on Decision Making: How Decisions Happen Paperback – January 23, 2009


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Product Details

  • Paperback: 308 pages
  • Publisher: Free Press (January 23, 2009)
  • Language: English
  • ISBN-10: 1439157332
  • ISBN-13: 978-1439157336
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #885,893 in Books (See Top 100 in Books)

Editorial Reviews

Review

Sidney G. Winter Deloitte and Touche Professor of Management, The Wharton School A wonderfully balanced and urbane account of the realities of decision making in a complicated world. -- Review --This text refers to an out of print or unavailable edition of this title.

About the Author

James G. March is the Jack Steele Parker Professor of International Management and a professor of political science and sociology at Stanford University. Professor March is the author and co-author of numerous books and hundreds of journal articles on organizations, decision making, and leadership. He lives in Stanford, California.

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Customer Reviews

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Most Helpful Customer Reviews

42 of 47 people found the following review helpful By nikolai@aoe.vt.edu on September 5, 1999
Format: Hardcover
This well written book presents a comprehensive and unbiased review of decision making concepts. It contrasts methods that select decisions on the basis of the anticipated consequences and rule based methods. It covers the topic of ambiguity quite well. However, I wished it covered more extensively decision making under risk. It is written at a high level and is somewhat difficult to read. However, it provides excellent insights in the decision making process.
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0 of 3 people found the following review helpful By Amazon Customer on September 1, 2011
Format: Paperback Verified Purchase
I wish I had read this book when I was younger. This is wonderful review of basic decision making principles. It's a little bit dry but overall is very readable.
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6 of 42 people found the following review helpful By A Customer on September 30, 1999
Format: Hardcover
a book which should be a part of our daily educatio
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