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Primer on Decision Making: How Decisions Happen Paperback – January 23, 2009

4.7 out of 5 stars 3 customer reviews

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Editorial Reviews

Review

Sidney G. Winter

Deloitte and Touche Professor of Management, The Wharton School

A wonderfully balanced and urbane account of the realities of decision making in a complicated world.

Tom Peters

The Tom Peters Group

March towers above the landscape in his understanding of the process of actual decision making in organizations. This masterful and accessible book is a gem.

Daniel Kahneman

Eugene Higgins Professor of Psychology, Princeton University

Brilliant, wise, thoroughly original, and deeply rooted in a large body of modern research. An occasion for the gratitude of all students of decision making.

Nils Brunsson

Professor of Management, Stockholm School of Economics

An extraordinarily rich and clear analysis by the leading scholar in the field. This book will not only become a standard reader in courses of decision theory but will also serve as an introduction to many related areas.

Herbert A. Simon

Nobel Laureate in Economic Science

Over a half century of research and writing, March has done more than anyone else to give us an unvarnished picture of how people actually make decisions in organizations, with all the uncertainty, craftiness, illogic, passion, ignorance, and even playfulness that entails. In this book he sums up his incisive insights into the decision-making process, and shares with us some very practical notions about the difficualt task of making intelligent decisions.

Herbert A. Simon Nobel Laureate in Economic Science Over a half century of research and writing, March has done more than anyone else to give us an unvarnished picture of how people actually make decisions in organizations, with all the uncertainty, craftiness, illogic, passion, ignorance, and even playfulness that entails. In this book he sums up his incisive insights into the decision-making process, and shares with us some very practical notions about the difficualt task of making intelligent decisions.

Daniel Kahneman Eugene Higgins Professor of Psychology, Princeton University Brilliant, wise, thoroughly original, and deeply rooted in a large body of modern research. An occasion for the gratitude of all students of decision making.

Nils Brunsson Professor of Management, Stockholm School of Economics An extraordinarily rich and clear analysis by the leading scholar in the field. This book will not only become a standard reader in courses of decision theory but will also serve as an introduction to many related areas.

Tom Peters The Tom Peters Group March towers above the landscape in his understanding of the process of actual decision making in organizations. This masterful and accessible book is a gem.

Eric Wanner President, Russell Sage Foundation There are many smart books about decision-making, but very few that are wise. This is one of the few.

Sidney G. Winter Deloitte and Touche Professor of Management, The Wharton School A wonderfully balanced and urbane account of the realities of decision making in a complicated world.

About the Author

James G. March is the Jack Steele Parker Professor of International Management and a professor of political science and sociology at Stanford University. Professor March is the author and co-author of numerous books and hundreds of journal articles on organizations, decision making, and leadership. He lives in Stanford, California.
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Product Details

  • Paperback: 308 pages
  • Publisher: Free Press (January 23, 2009)
  • Language: English
  • ISBN-10: 1439157332
  • ISBN-13: 978-1439157336
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #403,865 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
This well written book presents a comprehensive and unbiased review of decision making concepts. It contrasts methods that select decisions on the basis of the anticipated consequences and rule based methods. It covers the topic of ambiguity quite well. However, I wished it covered more extensively decision making under risk. It is written at a high level and is somewhat difficult to read. However, it provides excellent insights in the decision making process.
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Format: Paperback Verified Purchase
I wish I had read this book when I was younger. This is wonderful review of basic decision making principles. It's a little bit dry but overall is very readable.
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By A Customer on September 30, 1999
Format: Hardcover
a book which should be a part of our daily educatio
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