Princeton Management Consultants: Guide to Your New Job [Paperback]

Niels H. Nielsen (Author)

Book Description

Publication Date: October 4, 2002

* Develop an entrepreneurial Strategy
* Build Your Catalog of Services
* Create a Strategic Business and Marketing Plan
* Negotiate the Best Total pay package
* Land the ideal job


As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one-the right employer.

Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You'll market and sell your skills and services to targeted employers, and find the job niche that's right for you.

The innovative methods in this book will help you:
* Describe your vision and mission
* Describe and define the services you have to offer
* Define your target markets
* Know what salary, benefits, and stock-ownership opportunities are competitive in your job market
* Develop a marketing, branding, and advertising strategy
* Package yourself as a product
* Launch your sales campaign
* Beat the competition and land the job


Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd-the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you'll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.

Editorial Reviews

From the Back Cover

• Develop an entrepreneurial Strategy
• Build Your Catalog of Services
• Create a Strategic Business and Marketing Plan
• Negotiate the Best Total pay package
• Land the ideal job

As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one–the right employer.

Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You’ll market and sell your skills and services to targeted employers, and find the job niche that’s right for you.

The innovative methods in this book will help you:

• Describe your vision and mission
• Describe and define the services you have to offer
• Define your target markets
• Know what salary, benefits, and stock-ownership opportunities are competitive in your job market
• Develop a marketing, branding, and advertising strategy
• Package yourself as a product
• Launch your sales campaign
• Beat the competition and land the job

Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd–the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you’ll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.

About the Author

NIELS H. NIELSEN is President and founder of Princeton Management Consultants, Inc. Since it was a start-up in 1979, the company has provided a wide range of human resources and general management consulting services, including business and marketing strategy, start-up consulting, and turnaround consulting. It has provided outplacement counseling and executive coaching to thousands of people.

Product Details

• Paperback: 288 pages
• Publisher: Wiley; 1 edition (October 4, 2002)
• Language: English
• ISBN-10: 0471231746
• ISBN-13: 978-0471231745
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #2,520,324 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Princeton Management Consultants Guide to Your New Job, January 3, 2003

By 

William J. Foster "[e-mail]" (Bernardsville, NJ United States) - See all my reviews
(REAL NAME)   

This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)

Por fin al cabo!, finally!, at last!-there is book published that describes and details the process of getting a new job for exactly what it is. It is a sales and marketing job, with the only difference being that you have only one potential customer, and that customer is your employer to be.

This Guide to Your New Job covers all aspects of getting a job. The author, Niels Nielsen, starts out by describing the process of taking on a whole new career, as that of going into business for oneself with the single goal of getting one customer-your next employer. Nielsen goes on to describe this process as the same as if one were setting up a new business. This includes writing a business plan, just as if one were starting a new business-which is exactly what is being done.

Nielsen outlines and then details ten steps in finding the job, the position, you want, the one you are best qualified to fill.

Starting off with setting up shop, preparing a financial plan, getting started and staying motivated, the author continues with guidelines for defining one's business strategy; developing a product plan, a marketing plan, pricing and then a sales plan.

The author gives several caveats including that there is no one right way. He takes issue with most of the job-hunting articles and books which tell you that the only way is the way the author advocates. Simply stated there are too many variables for any one formula to work. Such variables range from the job hunters experience, the culture, to the mood of the interviewer. Each job seeker's work experience is different and cannot be made to fit a mold. Thus the central theme of the book as I see it is that each and every reader, job seeker, is different and this difference can be utilized to determine, set and then achieve the goal that of getting the job wanted.

Will it take work? Yes. Will it be "easy?" No. But, in the final analysis the individual can and will succeed.

While all of the chapters are directly applicable to the end result of getting the job, the one describing the writing of a Business Plan is particularly important. It starts off with developing a business strategy. The author describes two major purposes of the strategy. The first is to crystallize the thinking of the entrepreneur (the job-seeker) and communicate a consistent strategy that can be understood by everyone involved in the job-hunting venture. Who else is involved? The spouse, the family, friends and acquaintances are integral to process. In other words, in order to get the assistance, the support needed the job seeker has to communicate his/her objectives and strategy in clear and simple terms.

This is integral to one of this reviewer's beliefs, and that is the work place paradigm has shifted dramatically over the last 20 or so years, and that is that each and every one of us are entrepreneurs, responsible for our own destinies, and that we are in control of our careers. The central belief is that companies are looking for what you to describe what you can do for them and this is the most important thing to convey to your prospective employer. What you have done is not nearly as important. This is the single most important thing that the Guide to Your New Job conveys and what causes it to stand out head and shoulders over competing books, one of which has been reissued annually for some 20 years. The employment and business world has changed and Guide to Your New Job is the beacon for this new era of the business world.

There is one additional chapter in this book which is titled Customer Relations Management, which is focuses on succeeding in the new job. The focus here is on building good relationships with peers and subordinates; a Fortune magazine survey is cited which says that the failure to build good relationships with peers and subordinates is a basic reason for failure in a job in an overwhelming 82% of the time. Two other points are made the first of which is to watch politics without making politics ones agenda at the expense of ones achievements. The second point is to listen carefully to what the boss wants and to ask questions.

Lastly, there are sample cover letters and resumes covering almost every field or job description that can serve the purpose of being models to help the reader craft his/her resume.

Bottom line, this is a must get and follow book, a guide, to getting your new job. In fact, the book is also a must read and use for those currently working, because it will help in increasing performance in the job by helping in guiding to identify, set and achieve goals. and keep the reader focused on what he/she is contributing to his/her employer/.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Concrete steps...., December 20, 2002

By 

Stuart Fleming - See all my reviews

This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)

I would recommend this the book to Read after "Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life" which describes the mind over matter steps you need to deal with change - this book provides the road to follow.

Most Americans derive their self-worth and self-image on the work that they did, and going from a state of being involved and needed and paid - or even well paid - to a state of being unemployed, without a place to go each day, without the structure of work, without the actual facilities of an office (computer, fax, copy machine) and needing assistance from the government and help from others is a great deal to swallow.

Find yourself in this situation and what do you do? Most of us are completely unprepared for this situation, and the fact is that another job is likely to be inevitable, but HOW?

Well, you might as well start by going out and buying "Princeton Management Consultants Guide to Your New Job". If you have to start anywhere, it might as well be this book - in fact, if you are already working, I would get this book, because you never know...

The book prepares the readers step by step on how to manage their situation and take control of it. I was skeptical at first - it seems clear the steps that one should take, but the shock of unemployment is more devastating than can be imagined, and there is an emotional fog that obliterates all clarity. Reading the book slowly but surely leads you back to concrete steps you can take to develop your marketing strategy, build your resume, consider your options, keep your chin up and GET OUT THERE, and be flexible in your search. Always upbeat, it provides a clear and thoughtful path to re-employment.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Why Didn't I Think of This?, February 17, 2003

By 

Julia Poulos (Princeton, NJ) - See all my reviews

This review is from: Princeton Management Consultants: Guide to Your New Job (Paperback)

I have read a lot of job search, resume-writing and networking books in my time. I have given seminars on all these topics; and I think this approach gets to the heart of the matter! Why didn't anyone write this before? Well, most of us don't want to think about "selling" ourselves. The job search must be strategic as well as tactical. Considering the stress of looking for a job, thank goodness Niels Nielsen gives the reader a step-by-step plan. The approach is unique, focused, and immediately useful. There are many parts of "Guide to Your New Job" I thought were powerful. Niels includes a large variety of cover letters and resumes that model creativity and assertiveness. Well-written by jobseekers, these examples are excellent guideposts for the reader. I really like the way questions were used in the cover letters. And what a great idea, "the 15-second elevator speech". All I can say is, this book should be in the hands and heart of every jobseeker.