How often have you seen someone fail to move ahead in life because they were afraid of facing the unknown? How often have you seen someone endlessly seek guidance and expertise, and never actually act? The belief that we must become fully knowledgeable (and certified by others) BEFORE moving ahead is a great disincentive to success and personal fulfillment. In this new groundbreaking book (which, we admit, sounds like a gag) Justin Locke (author of "Real Men Don't Rehearse") does the first actual study of the science, and benefits, of not knowing everything and not thinking too much. (Just one example: "Principle #7: Ignorance of Difficulty = Optimism") The ability to overcome "analysis paralysis" and take action in spite of not knowing all possible consequences in advance is key to innovation and success in both your business and in your personal life. This book will show you how to avoid the overly cautious "let's-commission-a-study-first" thinking that bogs down so many people and projects. The word "stupid" comes from the Latin "stupidus," meaning "to be astonished," and you may very well be astonished at the power, freedom and opportunity that will be yours after reading "Principles of Applied Stupidity."
Justin Locke is a unique and entertaining speaker. In his humorous presentations, he shares stories from his days as a bass player with the Boston Pops, as related in his book, "Real Men Don't Rehearse." Along with being a most entertaining story teller, he also offers a first hand look into the culture of top performers . . . in the most literal sense. His presentations on management (based on his book "Principles of Applied Stupidity") explain how the best conductors got optimal results by going against the conventional wisdom.
In his 18 seasons of playing with the Boston Pops, Justin worked with many of the greatest conductors of our time, including Leonard Bernstein, Arthur Fiedler, Henry Mancini, and John Williams. He is no stranger to the limelight; the thousands of concerts he played include the 1976 Bicentennial Concert with Arthur Fiedler, which is in the Guinness Book of World Records as having the largest audience ever at a classical music concert.
Justin is also the author of two musical plays: "Peter VS the Wolf" and "The Phantom of the Orchestra." These programs for family concerts have been performed for hundreds of thousands of children on four continents, in six languages.
Justin is an active professional speaker and would love to appear at your next event. Having worked "in the trenches" of the bass sections of major orchestras, as well as exporting family concert programming around the globe, Justin brings a refreshingly down to earth, and often laugh-out-loud, look at the world of professional performance, and how the culture and lessons of that world can be used in your life and your organization. Visit his website for sample videos and more.
