Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing...an industry standard. Included in this 210-page book are chapters on profitability, computers, proven sales techniques, business planning, marketing, purchasing, and a sample employee manual. Companion manual to "Principles of Bicycle Retailing II" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.
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Book Description
Editorial Reviews
From the Publisher
If you ever wanted to start your own bike store, this book will help you do it! It contains all the starter info you need to get you going...and plenty of information and resources to help you build your business. It's also a great reference for established and "veteran" bike retailers.
From the Author
The information, concepts, and ideas in this book are specific to the two-wheel, human powered industry where I have spent my entire career. I hope you will find this book to be a reference tool that will not only stimulate you to take certain actions immediately, but will also be kept close at hand as a reference source to be read again and again.
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
Randy goes into depth about some of the pitfalls that bike retailers make. Since this industry has very tight margins this book will help a shop owner maximize their profits and take their shop to the next level. He has pro formas, spreadsheets and detailed info on administering the bike retail shop. He goes into depth on marketing and sales, I estimate I have improved my sales by about 20-25% using some of the techniques and strategies set forth by the author. Shop owners should have their employees read this book too, so they will understand what it takes to be the owner. One improvement I would ask for is to have it updated with a companion web site with some of the tools in the book in e-form for easy downloading.
7 of 15 people found the following review helpful
Format:Paperback
If you are considering starting or improving a bicycle business that has as the objective making a million bucks, this might be a book for you to read. If you are thinking about a small, neighborhood bicycle business, use the money that you'd spent on this book to buy some more tires and tubes.
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