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Principles of Color Design: Designing with Electronic Color
 
 
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Principles of Color Design: Designing with Electronic Color [Paperback]

Wucius Wong (Author)
3.4 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

0471287083 978-0471287087 September 26, 1996 2nd
A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color.

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Principles of Color Design: Designing with Electronic Color + Principles of Form and Design + Principles of Two-Dimensional Design
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Product Details

  • Paperback: 224 pages
  • Publisher: John Wiley & Sons, Inc.; 2nd edition (September 26, 1996)
  • Language: English
  • ISBN-10: 0471287083
  • ISBN-13: 978-0471287087
  • Product Dimensions: 9.1 x 7.4 x 0.6 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #248,444 in Books (See Top 100 in Books)

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7 Reviews
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Average Customer Review
3.4 out of 5 stars (7 customer reviews)
 
 
 
 
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32 of 35 people found the following review helpful:
3.0 out of 5 stars the truth about this book, March 20, 2001
Amazon Verified Purchase(What's this?)
This review is from: Principles of Color Design: Designing with Electronic Color (Paperback)
It explains very well the color principle and some design techniques. It is a good book for beginning graphic artists with no formal art background (those who never studied art/GD in school). There are 5 parts to this book. Part one establishes desing principles, part 2 examines common color principles related to the use of color pigments, part 3 helps the beginner develop systematic color thinking with the aid of excercises, part 4 introduces priciples and techniques for generating colors on the computer and part 5 presents color sets and guides for attaining color harmony.

Note, however, that this book is a bit outdated. It showed when trying to explain certain design techniques using old version Photoshop tool bar.

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1 of 1 people found the following review helpful:
1.0 out of 5 stars Not the book for the beginner, February 5, 2011
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RO (Sacramento, CA United States) - See all my reviews
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This review is from: Principles of Color Design: Designing with Electronic Color (Paperback)
This book was chosen for our Color Theory class in college. Luckily, this wasn't my first Color Theory class, so I could understand most of what the book said. However, it is a horrible read. There are several typos and incorrect information that the professor had to correct. The wording is hard to follow, so several times I found myself back-tracking just to figure out what the subject being discussed was. After a couple of classes, our professor abandoned the book entirely as it was too much trouble for the student's to read.
I would not recommend this book to anyone just starting out in color theory/design.
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13 of 19 people found the following review helpful:
4.0 out of 5 stars Fabulous!, November 18, 2000
By A Customer
This review is from: Principles of Color Design: Designing with Electronic Color (Paperback)
I actually perchased this book two years ago in college for an art class and have used it in almost every assignment and project I have completed there after.
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Inside This Book (learn more)
First Sentence:
A design area is an uninterrupted space defined by edges. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
chroma gradations, unrelated hues, percent blackness, minimum chroma, strongest chroma, hue gradations, forming monochromatic, weaker chroma, full chroma, one value step, strong chroma, chroma contrast, chroma strength, value gradations, analogous hues, complementary hues, low key colors, hue contrast, informal compositions, color circle, analogous color schemes, primary color lights, intermediate key, surrounded color, two hues
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