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Principles of Color Design [Paperback]

Wucius Wong (Author)
3.4 out of 5 stars  See all reviews (7 customer reviews)


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Paperback, January 1997 --  

Book Description

January 1997 0442020678 978-0442020675 2nd
This book provides a solid foundation for the development of personal color sense. The book explores basic principles of two-dimensional compositions, as well as the way color affects the apparents shape, size, position, and elements in a composition. This second edition has more than doubled in page count. Two new sections have been added: Digital Colors and Color Expression. 424 illus.


Product Details

  • Paperback: 210 pages
  • Publisher: John Wiley & Sons Inc; 2nd edition (January 1997)
  • Language: English
  • ISBN-10: 0442020678
  • ISBN-13: 978-0442020675
  • Product Dimensions: 9 x 7.3 x 0.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,648,994 in Books (See Top 100 in Books)

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Customer Reviews

7 Reviews
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Average Customer Review
3.4 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

32 of 35 people found the following review helpful:
3.0 out of 5 stars the truth about this book, March 20, 2001
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It explains very well the color principle and some design techniques. It is a good book for beginning graphic artists with no formal art background (those who never studied art/GD in school). There are 5 parts to this book. Part one establishes desing principles, part 2 examines common color principles related to the use of color pigments, part 3 helps the beginner develop systematic color thinking with the aid of excercises, part 4 introduces priciples and techniques for generating colors on the computer and part 5 presents color sets and guides for attaining color harmony.

Note, however, that this book is a bit outdated. It showed when trying to explain certain design techniques using old version Photoshop tool bar.

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1 of 1 people found the following review helpful:
1.0 out of 5 stars Not the book for the beginner, February 5, 2011
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RO (Sacramento, CA United States) - See all my reviews
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This book was chosen for our Color Theory class in college. Luckily, this wasn't my first Color Theory class, so I could understand most of what the book said. However, it is a horrible read. There are several typos and incorrect information that the professor had to correct. The wording is hard to follow, so several times I found myself back-tracking just to figure out what the subject being discussed was. After a couple of classes, our professor abandoned the book entirely as it was too much trouble for the student's to read.
I would not recommend this book to anyone just starting out in color theory/design.
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13 of 19 people found the following review helpful:
4.0 out of 5 stars Fabulous!, November 18, 2000
By A Customer
I actually perchased this book two years ago in college for an art class and have used it in almost every assignment and project I have completed there after.
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Inside This Book (learn more)
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First Sentence:
A design area is an uninterrupted space defined by edges. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
chroma gradations, unrelated hues, percent blackness, minimum chroma, strongest chroma, hue gradations, forming monochromatic, weaker chroma, full chroma, one value step, strong chroma, chroma contrast, chroma strength, value gradations, analogous hues, complementary hues, low key colors, hue contrast, informal compositions, color circle, analogous color schemes, primary color lights, intermediate key, surrounded color, two hues
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