Customer Reviews

The Principles of Design (Oxford Series on Advanced Manufacturing)

5 star:		(2)
4 star:		(0)
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2 star:		(1)
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The author tries to make his design methodology a science. However, the two axioms in his theory were drawn from past "good" design examples by his own judgement, rather than common sense that everyone perceives. You can easily find many design examples that "violate" his design axioms, but remain well-accepted and good designs nowaday, such as integrated design modules, side-open fridge, etc. Over all, this book provides an alternative design philosophy. Design axioms? Maybe too ambitious....

I had purchased this book with hesitation. The "Axioms? Nah" review seemed negative. I discovered that this book describes a practical method for converting design requirements into solutions.

After reflection, I realized that this 'synthesis' phase of design is really ad-hoc in my company and this is the first process I've ever seen that deals with organizing and literally capturing the synthesis process.

PROs
1) Offers a solution to improving the design process at the point when many design mistakes are introduced into products.
2) Applies to any design problem, including services.
3) Will change your view if you thought design skill was an 'Art' developed by experience.

CONs
1) Too much math really not needed to describe the process.
2) Very wordy at times and potential confusing as to the practical significance of the conclusions.
3) The examples are somewhat technical which may cause some light readers to miss the significance of the points made.

This is the book for anyone who wants to call themselves a designer. With just a bit of analysis and comprehension of the axiomatic framework, it is fascinating at how many current 'Good' designs, such as the side-open fridge, are really only compromises with fundamental flaws that add cost and reduce robustness.

This book presents a very new approach to design. The theory is well constructed and easy to read. The manufacturing and design process is seen more as a science than as an art