Principles of Economics [Paperback]

Moore McDowell (Author)

Book Description

ISBN-10: 0077121694 | ISBN-13: 978-0077121693 | Publication Date: April 2009 | Edition: 2nd Revised edition

The 2nd European edition of "Principles of Economics" builds on the success and popularity of the 1st edition and provides students with an accessible text that reflects the issues and context of economics in Europe. It relies throughout on a well articulated shortlist of 7 core principles which are reinforced by real world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts. Developed from the well regarded US textbook by Frank and Bernanke it presents concepts intuitively through examples drawn from familiar contexts. The text encourages students to become 'economics naturalists'; people who employ basic economics principles to understand and explain the world around them. This approach helps students develop concepts and illustrates their applications in a real world setting. The book is suitable for all those taking Principles of Economics courses.

Editorial Reviews

About the Author

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic's Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank's books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 -- 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

Product Details

• Paperback: 860 pages
• Publisher: McGraw-Hill Higher Education; 2nd Revised edition edition (April 2009)
• Language: English
• ISBN-10: 0077121694
• ISBN-13: 978-0077121693
• Product Dimensions: 10.3 x 7.6 x 1.3 inches
• Shipping Weight: 3.6 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,067,632 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

3.0 out of 5 stars good for a beginner, April 7, 2011

By 

vtkev02 - See all my reviews

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This review is from: Principles of Economics, Brief Edition (The Mcgraw-Hill Series Economics) (Hardcover)

Had to buy this book for an MBA class... its got good elementary concepts in it. Wish the professor had used more info out of the book instead of elsewhere.

0 of 1 people found the following review helpful:

3.0 out of 5 stars Good introductory text, pretty pictures, December 25, 2008

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M. W. Martin "Hold Fast" (San Diego, CA) - See all my reviews
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This review is from: Principles of Economics + DiscoverEcon code card (Hardcover)

This text has several real world examples that don't involve guns and butter or widgets. It served its purpose, but is not suitable as a reference to keep on the shelf after Micro Econ 101.

0 of 2 people found the following review helpful:

3.0 out of 5 stars What was on the order but....., January 12, 2011

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Barb - See all my reviews

Amazon Verified Purchase

This review is from: Principles of Economics, Brief Edition (The Mcgraw-Hill Series Economics) (Hardcover)

I found this book on Amazon by ISBN for a class. But, it is the Brief Edition...not the full text book. Again, this is an abreviated version. Thankfully my class will only be covering 16 out of 28 chapters found in the full version. So, I will have a lighter book to carry to class. I just hope there are no other significant differences.