"Principles of Economics, European Edition", develops the well regarded US textbook by Frank and Bernanke to reflect the issues and context of economics in Europe. The book presents concepts intuitively using examples drawn from familiar contexts. It relies throughout on a well articulated shortlist of 12 core principles which are reinforced by real-world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts. The text encourages students to become "economic naturalists", people who employ basic economic principles to understand and explain what they observe in the world around them. The "economic naturalist" approach helps students develop concepts and illustrates their applications in a real world setting.This edition includes an extended chapter on oligopoly theory within the microeconomics section. Core Principles are emphasised throughout the text to reinforce key ideas. An Active Learning Approach, with exercises, review questions and problems in every chapter, encourage students to apply their knowledge as they work through the topics.
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Book Description
Editorial Reviews
About the Author
Moore McDowell and Rodney Thom are both based at University College Dublin, Ireland.
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2 of 3 people found the following review helpful:
3.0 out of 5 stars
good for a beginner,
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This review is from: Principles of Economics, Brief Edition (The Mcgraw-Hill Series Economics) (Hardcover)
Had to buy this book for an MBA class... its got good elementary concepts in it. Wish the professor had used more info out of the book instead of elsewhere.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Good introductory text, pretty pictures,
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This review is from: Principles of Economics + DiscoverEcon code card (Hardcover)
This text has several real world examples that don't involve guns and butter or widgets. It served its purpose, but is not suitable as a reference to keep on the shelf after Micro Econ 101.
0 of 2 people found the following review helpful:
3.0 out of 5 stars
What was on the order but.....,
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This review is from: Principles of Economics, Brief Edition (The Mcgraw-Hill Series Economics) (Hardcover)
I found this book on Amazon by ISBN for a class. But, it is the Brief Edition...not the full text book. Again, this is an abreviated version. Thankfully my class will only be covering 16 out of 28 chapters found in the full version. So, I will have a lighter book to carry to class. I just hope there are no other significant differences.
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Inside This Book
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First Sentence:
As you begin the study of economics, perhaps themost important thing to realize is that economics is not a collection of settled facts. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Federal Reserve, New York, Great Depression, World War, East Asian, Sludge Oil, Adam Smith, Economic Report of the President, Bureau of Economic Analysis, Soviet Union, Bureau of Labor Statistics, Federal Open Market Committee, Alan Greenspan, Fort Lauderdale, Great Britain, Northwest Lumber, United Kingdom, Masterpiece Theater, Middle East, Los Angeles, National Bureau of Economic Research, West Germany, American American, Chrysler Chrysler New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
As you begin the study of economics, perhaps themost important thing to realize is that economics is not a collection of settled facts. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Federal Reserve, New York, Great Depression, World War, East Asian, Sludge Oil, Adam Smith, Economic Report of the President, Bureau of Economic Analysis, Soviet Union, Bureau of Labor Statistics, Federal Open Market Committee, Alan Greenspan, Fort Lauderdale, Great Britain, Northwest Lumber, United Kingdom, Masterpiece Theater, Middle East, Los Angeles, National Bureau of Economic Research, West Germany, American American, Chrysler Chrysler New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
77
books
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- Human Action Scholars Edition by Ludwig Von Mises in Front Matter, and page 271
- Opportunity: Optimizing Life's Chances by Donald Morris on page 314, and Back Matter
- Economics for Real People: An Introduction to the Austrian School by Gene Callahan in Back Matter (1), and Back Matter (2)
- Chicago's North Michigan Avenue: Planning and Development, 1900-1930 (Chicago Architecture and Urbanism) by John W. Stamper in Back Matter (1), and Back Matter (2)
- Managerial Economics: A Problem-Solving Approach by Nick Wilkinson on page 120
See all 77 books citing this book
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